CRM Integrations

4 min read

Elevate Your Sales, Marketing, and Service Efforts with SugarCRM and Generative AI

Generative AI is the newest technology that has been under the spotlight for some time. And, as we would all expect, it has found a secure place within organizational operations. According to a recent report by McKinsey Digital, about 52% of the value that Gen AI could deliver applies to customer operations, marketing, and sales. The researchers indicate that this technology has the potential to revolutionize the way organizations use and interact with their CRM by automating work activities that absorb 60-70% of employees’ time today.

At Sugar, we recently announced that Generative AI is part of our solutions and products, ranging from Sales Automation to Marketing and Service. How will our innovations change the way you operate your business? Keep reading and watch our videos for some insights!

Sales Automation with a Touch of Gen AI

Gen AI is here to kick your sales-related process into gear and empower your reps with all the information they need to successfully conduct meetings and close deals without leaving their email inbox.

Here’s how you can supercharge Sales productivity with Sugar Sell’s Gen-AI embedded powers:

• Build Captivating Emails & Sales Copy. Use Generative AI to create personalized, captivating emails and copy that engage customers and prospects.
• Access Ready-Made Call Scripts. Access insights and summaries for unified success. Tailored scripts boost rep confidence, enabling impactful conversations and deal closures.
• Generate Personalized Proposals. Create data-driven, persuasive sales proposals using real-time customer intelligence, eliminating guesswork.

Infuse Gen AI Into Your Marketing Efforts

Thanks to Generative AI, you can now empower your marketing professionals with improved functionalities. Sugar Market’s Gen AI capabilities will help you boost marketing efficiency and campaign effectiveness with advanced automation. Your marketers will no longer struggle with endless email creation.

Here’s an example of how to leverage Sugar Market’s Generative AI capabilities to automate the email creation and personalization process on a whim:

Apart from utilizing Generative AI to create impactful campaigns, blogs, and email copy that allow you to create, tweak, and personalize content, you can now:

• Generate Automatic Translation. You don’t need to be multilingual to deliver content in multiple campaigns. Just use AI to generate new content in various languages and translate existing text.
• Implement Smarter Segmentation. Segmentation doesn’t have to be a struggle. Sugar Market’s Gen AI capabilities empower you to create accurate segmentation lists for targeted campaigns, eliminating friction, and supercharging engagement.

Deliver Extraordinary Experiences With Sugar Serve’s Generative AI Tools

You can now deliver efficient, proactive customer service with the help of Generative AI. Sugar Serve now allows you to:

• Find Answers & Solve Problems. Use our smart assistant to quickly provide solutions when customers need help. This will help you lower resolution times, resulting in happier clients. Let Generative AI handle routine inquiries, and let your support team focus on complex tasks.

• Summarize Case Histories. Use Sugar’s ChatGPT to generate customer history or service ticket summaries. These help agents understand context, allowing them to offer adequate assistance to each customer.

• Create User Guides. You can also generate personalized guides for onboarding or assistance—our Generative AI crafts step-by-step guides tailored to each user’s needs.

Want to learn more about how you can infuse Generative AI into your go-to-market (GTM) strategies and customer-facing processes? Speak with a Sugar representative today!

Mihaela Chiurtu As a Marketing Content Writer, Mihaela is passionate about branding, content strategies, and customer interactions. When outside the office, Mihaela is a Netflix binge-watcher, skincare geek, and music lover.