Overcoming “Failure to Impact” Syndrome
Steven Rosen
OCTOBER 22, 2011
This year was tough; next year’s sales prospects look even tougher. Your boss comes to you and says how can you sustain the sales force? What can you do? The typical response goes like this: You devise several homemade remedies to ensure you do better next year. You develop a plan to do one or more of the following: Develop a new selling skills program.
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