Trending Sources

Online Marketing Automation

Salesfusion

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Is Noise Destroying Your Marketing?

Pipeliner

The post Is Noise Destroying Your Marketing? Editor’s Note: At the end of this post is Chad’s accompanying video. I think you will find is interesting to compare the impact of Chad’s points as he tailors his content and style to another medium. Remember when you used to fax people for meetings? Neither do I. But we still call. And email. And [.] Sales Effectiveness

Inbound vs. Outbound Marketing

Salesfusion

The post Inbound vs. Outbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media

Marketing Automation Choices

Salesfusion

The post Marketing Automation Choices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing

Why Content Marketing Fails

Sales Benchmark Index

Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing

Aligning Sales and Marketing: 4 Major Benefits

Pipeliner

In today’s business environment, Sales and Marketing are often divorced. Marketing says that Sales isn’t taking advantage of the leads they have, and is wasting them. Sales, on the other hand, is grumbling that the leads Marketing provides just don’t convert into opportunities. With a permanent communication block on the subject, there are leads falling into a “black hole” between sales and marketing. There are clear benefits to creating a harmonious working environment between sales and marketing. 3: Marketing Supports Sales Strategies.

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. So much is written about B2B marketing actions specific to content marketing, context marketing, websites and face to face B2B networking events.

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How To Align Sales & Marketing For Quota Attainment

Pipeliner

In the traditional days of commerce, sales and marketing were two separate departments with separate objectives. The marketing department was responsible for gathering intelligence, creating products, and generating brand awareness through advertising & public relations. The post How To Align Sales & Marketing For Quota Attainment appeared first on Pipeliner CRM Blog. Sales Effectiveness sales & marketingOn the other hand, the sales department was solely responsible for lead generation, converting prospects to customers, and managing existing […].

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How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. Yet, most marketers understand how difficult it can be to […]. The post How B2B Marketing Automation Produces Dependable Lead Generation Results appeared first on Pipeliner CRM Blog. All About CRM

Influencer Marketing for Salespeople

Fill the Funnel

Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. It’s a style of online marketing that brands and companies are using to expand their audience and establish their own names. Can I Borrow Your Audience?

Nurture Marketing Defined

Salesfusion

Have you heard the term ‘nurture marketing’ lately and thought, ‘isn’t all marketing supposed to be about nurturing relationships?’ …Well, you aren’t wrong but, the term nurture marketing does refer to a specific piece of technology within marketing automation. (If If you haven’t heard of marketing automation, check out this short clip.). nurture marketing

Your Social Marketing Reflects Your Leadership

Increase Sales

Have you ever considered how your social marketing may be a reflection of your leadership? Many of these come from so called “experts” on sales, marketing, leadership and even business ethics. Permission based marketing still exists and should be the best practice for professionals engaged in social selling or social marketing. However given the increase in social selling, it appears permission based marketing has taken a bad seat to sales pitches. This means no social marketing or social selling spamming and no sales pitches.

Marketing and Sales Alignment: Creating a “Sales Marketing Group”

Pipeliner

In our recent series on Marketing and Sales Alignment, we’ve discussed many ways in which Marketing and Sales can work as a cohesive unit, instead of in traditional isolation and (often) conflict. A recent article in Harvard Business Review entitled Ending the War Between Sales and Marketing pointed out that a case can be made [.]

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Marketing Automation Consultation

Salesfusion

The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

Top 10 Email Marketing Trends for 2015

Salesfusion

The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation

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"Marketing is too important to be left to marketers."

Pointclear

It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. But my take on what it really means is that marketing is so important that it should be an integral part of the fabric of a company’s mindset, culture and strategy. This saying always amuses me.

7 Tips For Automating Your Email Marketing

Fill the Funnel

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts. Here are 7 essential tips for automating your email marketing for the best results possible. Monitor Results.

Marketing Automation is More than Email

Salesfusion

The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

Leveraging Your CRM to Create Killer Account-Based Marketing

Pipeliner

With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot to celebrate. The post Leveraging Your CRM to Create Killer Account-Based Marketing appeared first on Pipeliner CRM Blog. It’s taken years for the twin sheens of spam-blast email campaigns and the “inbound with significant ROI” pipedreams to wear off, but it finally has.

B2B Marketing Communications

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing Partner Portal.

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Prospecting Is a Marketing Activity

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Confusion abounds about what is prospecting and what is marketing. Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Peter Drucker said the purpose of business is two fold: Marketing. Marketing is all about attracting positive attention to you or your SMB business. Yes prospecting is marketing.

Content Marketing Is the NEW Be There or Be Square

Increase Sales

Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights. B2B marketers allocate 28% of total marketing budget to content marketing.

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Sales and Marketing Automation

Salesfusion

The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM

Account-Based Marketing: Would you rather get 56 leads for $49,835 or 27 leads for $172,200?

Pipeliner

When we assess a new (for PointClear ) business opportunity, or evaluate the results of a current client’s program, we look at the following: Market (60%). What this says is that you could get “A’s” for Message and Media and still end up with an “F” if the market is off target. You end up with a “D” (albeit a low one) if the market is perfect but you failed on the message or media.

Stop Listening to Sales Experts About Marketing

Increase Sales

Some well known sales experts either discount marketing or actually ignore marketing. Peter Drucker said “Business has two functions: marketing and innovation.”. Marketing opens the increase sales door not your sales skills. The sales process has three basic and continuous stages: Marketing – Attract attention. The salespeople are the marketing people.

Building the Modern Field Marketing Organization

Sales Benchmark Index

SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

3 Inbound Marketing Tips You Can Try Today

Salesfusion

The post 3 Inbound Marketing Tips You Can Try Today appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing

Inside the Rise of B2B Video Marketing

Salesfusion

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013).

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The Power of Empathy in B2B Sales and Marketing

Pipeliner

The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. Your B2B sales prospects don’t want to hear about you. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes. But they do want to know that you understand their issues, their needs, their priorities.

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Great Marketing is when…

Mukesh Gupta

I recently read a post by Bernadette Jiwa titled Good Marketing. It was an interesting short post which talks about how good marketing is all about the customer and not about the marketer. That raised a question for me – What is Great marketing ? In my opinion, great marketing is when marketing blurs the marketer completely.

The Best Marketing Automation Software

Salesfusion

The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking

Double Down on Your Marketing Operations Investment

Sales Benchmark Index

Article Marketing Strategy director marketing operations marketing operations marketing ops Vice President marketing operations

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

The post 10 Things Every Salesperson Needs to Know About Marketing appeared first on Pipeliner CRM Blog. Editor’s Note: Today we welcome Bill Carmody to our blogging community. I first noticed Bill’s crisp, direct, and useful sales outlook on LinkedIn, and immediately approached him to contribute to the Pipeliner sales blog. This is the first (of many!) posts […].

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

The post 10 Things Every Salesperson Needs to Know About Marketing appeared first on Pipeliner CRM Blog. Editor’s Note: Today we welcome Bill Carmody to our blogging community. I first noticed Bill’s crisp, direct, and useful sales outlook on LinkedIn, and immediately approached him to contribute to the Pipeliner sales blog. This is the first (of many!) posts [.]

Taking Inbound Marketing Beyond Blogs and Tweets

Salesfusion

The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media

Scientific Marketing: Stop Guessing and Start Knowing

Sales Benchmark Index

Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

Four Marketing Software Must-Haves

Salesfusion

The post Four Marketing Software Must-Haves appeared first on Salesfusion. Email Marketing Events Nurture Marketing Techie Stuff Website Tracking

Adding Marketing Automation to Your Inbound Strategy

Salesfusion

The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing

Let’s Get Real About the Goal of Marketing

Increase Sales

If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing. How many people took action to your marketing effort? Download this 7-Step-Sales-Process-ADVSYS. Likes. Comments. Shares.

LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. The best LinkedIn effective B2B marketing strategies are those where you are truly authentic. Source: Regalix Research.