The Forgotten Word in Social Media
DECEMBER 2, 2016
Social media has taken front and center stage in the B2B marketplace. How to engage people should be part of this social media integration. Technology has opened up this world of social media and coined a new term social selling. Marketing digital marketing LinkedIn Pulse sales pitches social business social media social sales pitches strategic plan strategic thinking
10 Things You’re Doing Wrong on Social Media
MARCH 20, 2015
Social Media is a good thing. The post 10 Things You’re Doing Wrong on Social Media appeared first on Pipeliner CRM Blog. There is absolutely no doubt about that. It´s a great place for prospecting, listening, having some great conversations, and building relationships. The primary focus of a social seller should be engaging with people and achieving brand awareness. Social Selling
Why Social Media Content Fails
Sales Benchmark Index
AUGUST 7, 2014
This is particularly true for social media content in a B2B marketing team. Social Selling Content Marketing CMO Resources CMO Social Media The wrong marketing strategy is the biggest threat to a Chief Marketing Officer''s success. massive gap in market strategy for most companies is quality content.
5 Mistakes Salespeople Make Using Social Media
The Sales Hunter
MAY 10, 2016
Here are 5 mistakes far too many salespeople make with social media: 1. Blog Professional Selling Skills Prospecting prospect prospecting sales prospecting social mediaSites like LinkedIn, Facebook, Twitter and others can be powerful tools to help you prospect more effectively. Thinking that because they’re a new connection, you the […].
How to Test Your Value Propositions on Social Media
JANUARY 7, 2015
The post How to Test Your Value Propositions on Social Media appeared first on Pipeliner CRM Blog. In today’s world of short attention spans and strong competition, you don’t have much time to capture your customer’s attention, much less make a great first impression. Paradoxically, this is precisely what you must do in order to maintain a successful presence and a thriving business.
Effective Social Media Marketing Educates
JANUARY 11, 2016
With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. Unfortunately, many who engage in social media marketing fail to understand this key difference. Buy this! Buy that!
Use Social Media Intelligence to Start “Golden” Conversations
MAY 18, 2015
The post Use Social Media Intelligence to Start “Golden” Conversations appeared first on Pipeliner CRM Blog. Do you make arbitrary, split-second decisions about clicking on a headline to read? We all do it. Our attention spans are nada, zilch and non-existent. Most people click on a headline based on a few words. A few words …. Social Selling
How Social Media Influences Market Reach
FEBRUARY 20, 2015
Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills. Through social media activities, Carol Roth included me in an email where she requested my succinct thoughts on a business topic.
How to Establish Your Company’s Social Media Operations
JULY 19, 2015
Imagine, if you will, a company with different business units, a multitude of social media accounts, uncoordinated content efforts, and varying degrees of engagement. Many organizations start small with social media and then different teams or business areas branch out […]. The post How to Establish Your Company’s Social Media Operations appeared first on Pipeliner CRM Blog. Frankly, you should not have to imagine such a company because they are quite common. For CEOs For SMBs Social Selling
Laura in the Media
The Productivity Pro
JUNE 23, 2016
Forbes : 3 Productivity Secrets From Small Business Leaders. The Times of India : Work so you can leave the office earlier every day. SelfThrive : 9 Productivity Experts to Follow on Facebook. The Business Journals : How to maximize efficiency and productivity. General
How a CRM Solution Should Support your Social Media Strategy
APRIL 1, 2014
In our last article we discussed the importance of social media strategy in today’s B2B business environment. For B2B, social media can be vitally important at the beginning of a business relationship—but after a point a stronger stress must be placed on product benefits to the target company, and the insightful and personal customer relations between [.]
Social Media & Selling - "Catch Them All"
Anthony Cole Training
JULY 20, 2016
social media pokemon go selling and social mediaGuest Post By Alex Cole, Recruitment Specialist, Hire Better Salespeople.
10 Ways to Leverage Social Media in 10 Minutes or Less Each Day
The Sales Hunter
JUNE 28, 2016
Social media is powerful. Here are 10 things you can do to leverage social media, and best of all, once they’re set up they […]. Blog Networking Professional Selling Skills Prospecting Sales Motivation networking prospecting social social media
Social Media Strategy and CRM Application: Importance of Context
MARCH 31, 2014
In the last year or so, the importance of social media to a CRM application has been all the rage. Does your CRM solution support social media?” The post Social Media Strategy and CRM Application: Importance of Context appeared first on Pipeliner CRM Blog. seems to be the question on every CRM pundit’s lips. Contact Management Salespreneurs
How to Link Social Media Profiles to Your Contacts
SEPTEMBER 10, 2015
Today’s buyer uses social media, social networking and a host of other online sources as part of their buying process. Pipeliner CRM enables you to directly connect the most popular social media channels directly e.g. Twitter for Pipeliner CRM, Facebook for Pipeliner CRM […]. The post How to Link Social Media Profiles to Your Contacts appeared first on Pipeliner CRM Blog.
PBTO32: Succeeding at Social Media Marketing and the Art of People with Dave Kerpen
APRIL 1, 2016
Who is on the show today: In this episode, we host Dave Kerpen, the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency. He is also a NY Times bestseller author. You can connect with him on LinkedIn here.
12 Social Media Tips for B2B Marketers
FEBRUARY 25, 2016
Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters. Remember: Social media is a two-way street.
Pipeliner McCormack Media Minute “Secrets of Persuasive Behavior”
MAY 16, 2016
The post Pipeliner McCormack Media Minute “Secrets of Persuasive Behavior” appeared first on Pipeliner CRM Blog. Secrets of Persuasive Behavior Part 1 Persuasion is a word that is very often misunderstood. People associate persuasion with high pressure sales or manipulation. The ability to persuade your clients is critical in any […]. For Sales Pros Sales Effectiveness
Social Media for the Sales Department
APRIL 1, 2014
The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
10 Rules for Using Social Media to Prospect
The Sales Hunter
JUNE 30, 2015
Don’t think social media is going to replace traditional prospecting methods. View social media as another tool to help you prospect. Most of all, never allow yourself to take the quality time you devote to prospecting and spend it doing social media. Biggest mistake you can make is thinking all you need to do […].
This Is the Biggest Lead Generation Mistake on Social Media
No More Cold Calling
JULY 7, 2016
He’s Cold Calling on Social Media. Sales reps abuse social media to the extent that I typically delete more LinkedIn invitations than I accept. (No, I’m not a snob; I just don’t have time for cold calling nonsense.) The problem: Just because someone agrees to connect on social media does not make that person a qualified sales lead. It happened again. Really? Period.
Social Media for B2B Marketing
MAY 30, 2014
The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media
Nine Things I Learned at Social Media Marketing World 2014
APRIL 8, 2014
The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
Lessons for Sellers from the Unsocial Media
Sales and Management Blog
APRIL 11, 2012
It may simply be because more and more sellers are using Twitter, LinkedIn, Facebook, and other social media and they’re ignorant of proper social media etiquette. But I’m beginning to think that there is a deeper inherent problem with social media than simply learning proper social media etiquette–and that problem is the impersonal nature of the computer itself. sales selling social mediaOther times it is an outright blatant solicitation to sell me something without even the guise of a special offer. . Communication Sales 2.0
3 Top Social Media Questions from CEOs
Sales Benchmark Index
APRIL 26, 2014
We often hear from CEOs that they don’t see the ROI for social media. Many CEOs still question the legitimacy of social media in their space. In case you’re wondering, these people are wrong. will address three common questions/comments we hear from the C-suite and sales leaders. Social Selling CEO CEO Resources Gamification Social Prospecting
What’s Your End Game for Social Media?
The Sales Hunter
OCTOBER 25, 2016
What’s your strategy when it comes to how you use social media? We’re all challenged with how we use our time and, at the same time, we’re challenged to use social media more. Blog Professional Selling Skills Prospecting high-profit prospecting prospect prospecting sales prospecting social mediaWe’ve all reached a breaking point, and as a result we have to ask ourselves if we’re being smart. The end game […].
6 Creative Ways to Integrate Social Media and Email Marketing
MAY 26, 2015
At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. The post 6 Creative Ways to Integrate Social Media and Email Marketing appeared first on Pipeliner CRM Blog. In your organization, do you wear many hats? Need to do some digital marketing? You have your hands full with all the many ways to reach your audience. Few people make buying decisions anymore based on [.] Social Selling
6 Handy Tools to Monitor Social Media Success
SEPTEMBER 24, 2014
How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Here’s a recap of the tools you can use to ensure your social media efforts are working: Instagram Business Tools. How do you track your social media success?
Why Social Media Doesn't Work [PowerViews LIVE Highlights]
FEBRUARY 12, 2015
On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before. Marketing ROI PowerViews Social Media
The Single Biggest Mistake Salespeople Make in Social Media #SalesTribe
Social Media and Sales Strategy
APRIL 30, 2015
Social selling and social media use by salespeople is a hot topic. asked the experts what they think the single biggest mistake is that sales people make using social media and here’s what they said: social media speaker social media tips social selling social media for sales social media speakers
5 Social Media Pitfalls Non-Profits Should Avoid
JANUARY 19, 2015
To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. Try to schedule at least one post a day during the week. ( We have great tips on how to handle social media automation.). Pitfall #2: Not posting enough.
12 Tips to Running a Winning Social Media Contest
JUNE 16, 2014
Running a social media contest is a great way to drum up enthusiasm for your business, increase your list of email subscribers, get new Twitter followers and Facebook likes, and create a fun experience in the process. In this post, we share 12 recommendations, choices for you to consider, and options to keep in mind to run a successful social media contest of your own. 1. link].
The Economic Collision of Customer Service and Social Media
SEPTEMBER 8, 2015
Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Sprout Social Index recently released some customer service research that suggests seven out of eight messages on social media are ignored within the first 72 hours. Leanne Hoagland-Smith is THE People and Process Problem Solver. Share on Facebook.
Are you in Social Media Denial?
Sales Benchmark Index
AUGUST 29, 2013
With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? These individuals deny that customers use social media to do research on potential purchases. They are researching on social media.
Social Media Marketing Automation Dos and Don’ts
APRIL 23, 2014
Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don’ts on how to integrate social media automation into your online marketing. Automation is not a solution for all of your social media needs. Don’t: Automate messages during inappropriate moments.
Is There a Dehumanizing Impact From Social Media?
Sales and Management Blog
JANUARY 8, 2013
Certainly much of the above has existed for quite some time in the realm of political and sports discourse on social media, but slowly over time this self-centeredness and rudeness seems to be creeping into the normal everyday discourse including, on occasion, sales discourse—and not just between sellers but with customers or potential customers also. Are we slowly losing our human-ness, at least as we’ve known it? Is there really a dehumanizing impact to social media and communication technology? technology social mediaWorse, I’ve noticed a gradual coarsening of language.
9 Social Media Hacks Every Small Business Can Benefit From
AUGUST 25, 2015
Are you currently using social media sites to enhance your business’s online strategy? These nine social media marketing hacks will help you: Sell products on your social sites. Social media is propelled by images. Hacks to use social media marketing to increase website traffic. Your website and social media networks should work well together.
How Social Media Is Spawning Mediocre Marketing
DECEMBER 8, 2014
Maybe it is just me, but have you found social media is spawning a lot of mediocre marketing? And worse yet, social media gives these crazy business professionals permission to sell without any thought about relationship building or even if they have connected with the i deal customer. Unfortunately, if recent marketing research ( CEO.com) is correct that 68% of all Fortune 500 CEOs have no social media presence and those same CEOs are your target market social media may not be the cure all to increase sales. Marketing is the first phase of the overall sales process.
Social Media Without Social Connection is Social Stupidity
The Sales Hunter
SEPTEMBER 20, 2016
Is your social media effort really making a difference? Recently, I discussed with Jack Kosakowski of the Creation Agency the problem too many people are making when it comes to social media. Social media without social connection is social stupidity! In my new book, High-Profit Prospecting, I talk about social media and how it […]. Blog Professional Selling Skills Prospecting prospect prospecting sales prospecting
10 Corporate Social Media Myths Dispelled
Social Media and Sales Strategy
FEBRUARY 28, 2012
Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting).