Trending Sources

How to Make B2B Data an ROI Catalyst

Sales and Marketing

Issue Date: 2016-07-22. Author: Hila Nir. Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Organizations constantly claim to be “customer-first”; now you have a chance to put that aspiration toward your organization’s growth. Believe it or not, your current customer data is actually the secret source of future growth. read mor

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How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. The post How B2B Marketing Automation Produces Dependable Lead Generation Results appeared first on Pipeliner CRM Blog. Yet, most marketers understand how difficult it can be to […]. All About CRM

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant. B2B buyer engagement is at an unprecedented low. . Buyer 2.0 needs us more than ever.

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Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. So much is written about B2B marketing actions specific to content marketing, context marketing, websites and face to face B2B networking events.  Would you believe no contact information?

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The Power of Empathy in B2B Sales and Marketing

Pipeliner

Your B2B sales prospects don’t want to hear about you. The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. They want to hear about themselves.  We all do. They don’t necessarily need compliments and platitudes. But they do want to know that you understand their issues, their needs, their priorities.

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LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. The best LinkedIn effective B2B marketing strategies are those where you are truly authentic.  Share on Facebook.

10 Lead Generation Strategies To Explore In Your B2B Organisation

Pipeliner

Two of the biggest marketing challenges facing your B2B business right now are: How to generate more leads How to enhance the quality of the leads you do generate Not all leads are equal. The post 10 Lead Generation Strategies To Explore In Your B2B Organisation appeared first on Pipeliner CRM Blog. Sales Effectiveness

7 Tips for Better B2B Social Networking

Fill the Funnel

Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online. Don’t limit your B2B networking activities to just the internet. Remember that B2B social networking is a long-term proposition.

10 Basic B2B Lead Generation Strategies

Pipeliner

Lead generation is a major factor in any B2B enterprise. The post 10 Basic B2B Lead Generation Strategies appeared first on Pipeliner CRM Blog. Leads become opportunities, which become customers, which (if handled right) become repeat customers and referrers. Inbound and Outbound Leads fall under 2 major categories—inbound and outbound. Sales Effectiveness Salespreneurs

12 Social Media Tips for B2B Marketers

Salesfusion

In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches. B2b marketing socialWho are your top engagers?

The Case for Embracing B2B Social Selling

Pipeliner

Just as occurred some years ago with global warming, there are still people both scared and dismissive of B2B social selling. The post The Case for Embracing B2B Social Selling appeared first on Pipeliner CRM Blog. The reasons why executives are scared of social selling are well documented. Social Selling

B2B Marketing Communications

Salesfusion

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Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction? Consider the all American apple pie.

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Should Women in B2B Sales Sound Overly-Friendly to Succeed

Score More Sales

B2B women in sales

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PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

Mukesh Gupta

The subtle shift in B2B buyer behaviour. Alok was also a strategy consultant (with McKinsey & Company in India and The McKenna Group in California, Podcast Sales Alok Goyal B2B Buyer Behaviour B2B Sales how Marketing and Sales functions can work better Importance of culture in a sales organisation Role of Sales Leaders Sales leadership Sales Vs MarketingLeadership in General.

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2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing

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Why B2B Sales Will Never Be Automated Sales

Pipeliner

The automated sales model being implemented by Amazon, with many other ecommerce sites following suit, may seem somewhat threatening to a sales force and B2B sales. The post Why B2B Sales Will Never Be Automated Sales appeared first on Pipeliner CRM Blog. For Sales Pros Sales Automation

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The Most Untapped Leverage Point For B2B Growth

DiscoverOrg Sales

Direct mail is hot in B2B right now, for good reason: it can be extremely effective. Best Practices from the Industry Outbound Selling Sales Leadership & Management B2B B2B Insights B2B Sales B2B Sales Insights Clean Data Data data intelligence database hygiene Good Data Sales Effectiveness Sales Intelligence Sales Leadership Skills Sales Success

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Five B2B Social Strategy Myths

Salesfusion

The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

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4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Modern B2B Sales

Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sales b2bAuthor: Alexandra Nation I’m cursed. Back to Erica. ” 2.

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B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace. B2B Marketing Mobile Marketing

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6 traps successful women avoid in b2b sales

Sales Training Connection

Successful Women in B2B Sales. Selling in B2B accounts is not easy for any salesperson. Successful female salespeople come to every B2B sale knowledgeable about their product, competition, and the customer. What we’ve found from working with thousands of successful women selling to B2B accounts is: they leverage their styles, trust their intuition, and believe in themselves.

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B2B Marketing Blogs

Salesfusion

The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION. box icon="pencil" style="solid"].

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Why Smart Sales Reps Identify Their B2B Buyers’ Cycle

Pipeliner

The post Why Smart Sales Reps Identify Their B2B Buyers’ Cycle appeared first on Pipeliner CRM Blog. An understanding of your sales pipeline alone is not enough to succeed in this age of social selling and content marketing. If you want to secure more leads and close more sales, you also need to understand your buyers’ cycle – and then interlink the two. Sales Process Management

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Beware This Really Big Gap in Your B2B Sales Strategies!

No More Cold Calling

When crafting your B2B sales strategies, think of the sales process as a curve. The Referral Gap in B2B Sales Strategies. Without referral programs in your B2B sales strategies: 1. Improve Your B2B Sales Strategies: Close the Referral Gap. The post Beware This Really Big Gap in Your B2B Sales Strategies! Neglect referral plans at your own risk. ” 2.

2014 Planning Metrics for B2B Marketing Leaders

Sales Benchmark Index

Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). The conversion rates between stages of the Lead Management Process are tracked to capture trending against B2B averages and historical team performance. Step 1. Step 2.

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Improving B2B Sales Forecast Accuracy

Pipeliner

The post Improving B2B Sales Forecast Accuracy appeared first on Pipeliner CRM Blog. For any business engaged in sales (and that would be pretty much all of them) sales forecasts are crucially important. Companies normally go to great lengths to create accurate sales forecasts, for entire chains of events are tied to them. Pipeline Management Sales Effectiveness

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sales b2bAdd Prospective Customers and Share Their Content with Your Network.

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The Biggest Contributor to B2B Revenue

B2B Lead Blog

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams.

Cracking the B2B Code on Facebook

Sales Benchmark Index

What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Twitter has proven to be effective at amplifying B2B messaging to gain reach. Does this mean B2B shouldn’t leverage Facebook?

B2B Marketing Strategy

Salesfusion

The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION. box icon="pencil" style="solid"].

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How to Create a Lead Generation Strategy for your B2B Organisation

Pipeliner

The post How to Create a Lead Generation Strategy for your B2B Organisation appeared first on Pipeliner CRM Blog. Lead generation is the act of stimulating interest amongst your target audience for a particular product or service so you can draw them into your sales pipeline. Despite this, too many businesses fail to [.] Sales Pipeline Management

Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes

Pipeliner

The post Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes appeared first on Pipeliner CRM Blog. Social Listening: The process of proactively searching for trigger events that provide potential opportunities to improve your own customer service, intercept competitors’ customers, or engage a potential client early in their own buying process. Selling has always been about being a great listener… social selling is no different. But in modern selling there are many […]. Social Selling

What Sustainable B2B Model Believes Salespeople Are Unnecessary?

Increase Sales

Believe it or not, there are B2B models once again  rearing their ugly heads that believe salespeople are unnecessary.  No what is critical to these yokels (executive leadership) is decreasing the cost of doing business by cost cutting. What is prompting the increase in these B2B models is technology and call centers.  Credit www.gratisography.com. Share on Facebook.

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LinkedIn Still Remains An Undiscovered B2B Marketing World for Many

Increase Sales

In the B2B  sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales. Probably the best reason for utilizing LinkedIn if your small business is engaged in B2B marketing is you have the opportunity to just be valuable. Maybe money is another constraint.

Social Media for B2B Marketing

Salesfusion

The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media

The Power of Trust in B2B Selling

Score More Sales

The post The Power of Trust in B2B Selling appeared first on Score More Sales. Recently I posted about how leaving well-crafted voice mail messages for a prospective customer can be a way to build trust with someone who does not know you yet. Charles H. He is founder and CEO of Trusted Advisor Associates. Charles Green (CG):  The main answer is to appear trustworthy. And, of course, listen.

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Employees as B2B Marketing Resources

Salesfusion

The post Employees as B2B Marketing Resources appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

Pointclear

In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. B2B Marketing B2B SalesCold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Dave Stein, Dave Stein, Inc.

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Summer School for B2B Sellers

Smart Selling Tools

Tweet Summer School for B2B Sellers. Admit it, summer is the slowest sales time of the year and it is hard to even get an appointment with customers on vacation. Take advantage of the summer slowdown and gain new knowledge! The faculty of Sales Summer School is comprised of some of the most respected, sought after Sales trainers, authors, speakers and strategists from across North America.

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