Trending Sources

The Power of Empathy in B2B Sales and Marketing

Pipeliner

Your B2B sales prospects don’t want to hear about you. The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. They want to hear about themselves.  We all do. They don’t necessarily need compliments and platitudes. But they do want to know that you understand their issues, their needs, their priorities.

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Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. So much is written about B2B marketing actions specific to content marketing, context marketing, websites and face to face B2B networking events.  Would you believe no contact information?

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Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction? Consider the all American apple pie.

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2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. B2B Marketing

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5 B2B Social Selling Myths, Debunked

Pipeliner

In the past year, I’ve seen a lot of hesitation about implementing social selling practices in B2B sales. The post 5 B2B Social Selling Myths, Debunked appeared first on Pipeliner CRM Blog. People notice the long controversial LinkedIn conversations, the quick back-and-forth communication, and the confusing acronyms (DM, RT, MT), and think “This is just way too much to handle on top of selling. The truth of the matter [.] Social Selling

Inside the Rise of B2B Video Marketing

Salesfusion

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013).

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The Most Untapped Leverage Point For B2B Growth

DiscoverOrg Sales

Direct mail is hot in B2B right now, for good reason: it can be extremely effective. Best Practices from the Industry Outbound Selling Sales Leadership & Management B2B B2B Insights B2B Sales B2B Sales Insights Clean Data Data data intelligence database hygiene Good Data Sales Effectiveness Sales Intelligence Sales Leadership Skills Sales Success

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10 Basic B2B Lead Generation Strategies

Pipeliner

Lead generation is a major factor in any B2B enterprise. The post 10 Basic B2B Lead Generation Strategies appeared first on Pipeliner CRM Blog. Leads become opportunities, which become customers, which (if handled right) become repeat customers and referrers. Inbound and Outbound Leads fall under 2 major categories—inbound and outbound. Sales Effectiveness Salespreneurs

12 Social Media Tips for B2B Marketers

Salesfusion

In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches. B2b marketing socialWho are your top engagers?

The Case for Embracing B2B Social Selling

Pipeliner

Just as occurred some years ago with global warming, there are still people both scared and dismissive of B2B social selling. The post The Case for Embracing B2B Social Selling appeared first on Pipeliner CRM Blog. The reasons why executives are scared of social selling are well documented. Social Selling

10 Lead Generation Strategies To Explore In Your B2B Organisation

Pipeliner

Two of the biggest marketing challenges facing your B2B business right now are: How to generate more leads How to enhance the quality of the leads you do generate Not all leads are equal. The post 10 Lead Generation Strategies To Explore In Your B2B Organisation appeared first on Pipeliner CRM Blog. Sales Effectiveness

B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace. B2B Marketing Mobile Marketing

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7 Tips for Better B2B Social Networking

Fill the Funnel

Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online. Don’t limit your B2B networking activities to just the internet. Remember that B2B social networking is a long-term proposition.

Improving B2B Sales Forecast Accuracy

Pipeliner

The post Improving B2B Sales Forecast Accuracy appeared first on Pipeliner CRM Blog. For any business engaged in sales (and that would be pretty much all of them) sales forecasts are crucially important. Companies normally go to great lengths to create accurate sales forecasts, for entire chains of events are tied to them. Pipeline Management Sales Effectiveness

LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. The best LinkedIn effective B2B marketing strategies are those where you are truly authentic.  Share on Facebook.

Why B2B Sales Will Never Be Automated Sales

Pipeliner

The automated sales model being implemented by Amazon, with many other ecommerce sites following suit, may seem somewhat threatening to a sales force and B2B sales. The post Why B2B Sales Will Never Be Automated Sales appeared first on Pipeliner CRM Blog. For Sales Pros Sales Automation

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PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

Mukesh Gupta

The subtle shift in B2B buyer behaviour. Alok was also a strategy consultant (with McKinsey & Company in India and The McKenna Group in California, Podcast Sales Alok Goyal B2B Buyer Behaviour B2B Sales how Marketing and Sales functions can work better Importance of culture in a sales organisation Role of Sales Leaders Sales leadership Sales Vs MarketingLeadership in General.

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B2B Marketing Communications

Salesfusion

The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION. box icon="pencil" style="solid"].

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sales b2bAdd Prospective Customers and Share Their Content with Your Network.

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Five B2B Social Strategy Myths

Salesfusion

The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.

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Why Smart Sales Reps Identify Their B2B Buyers’ Cycle

Pipeliner

The post Why Smart Sales Reps Identify Their B2B Buyers’ Cycle appeared first on Pipeliner CRM Blog. An understanding of your sales pipeline alone is not enough to succeed in this age of social selling and content marketing. If you want to secure more leads and close more sales, you also need to understand your buyers’ cycle – and then interlink the two. Sales Process Management

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The Power of Trust in B2B Selling

Score More Sales

The post The Power of Trust in B2B Selling appeared first on Score More Sales. Recently I posted about how leaving well-crafted voice mail messages for a prospective customer can be a way to build trust with someone who does not know you yet. Charles H. He is founder and CEO of Trusted Advisor Associates. Charles Green (CG):  The main answer is to appear trustworthy. And, of course, listen.

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6 traps successful women avoid in b2b sales

Sales Training Connection

Successful Women in B2B Sales. Selling in B2B accounts is not easy for any salesperson. Successful female salespeople come to every B2B sale knowledgeable about their product, competition, and the customer. What we’ve found from working with thousands of successful women selling to B2B accounts is: they leverage their styles, trust their intuition, and believe in themselves.

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Sales Management in B2B: Insight Selling

Pipeliner

A radical change is occurring in the world of B2B sales. The post Sales Management in B2B: Insight Selling appeared first on Pipeliner CRM Blog. With 65 percent or more of the buyer’s journey having happened before a buyer ever speaks with a salesperson, it is clear that the era of lead, qualify, pitch, close is rapidly fading. Sales Management Salespreneurs

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Gary Vee Suggested You Do This One Thing to Build Customer Relationships

Score More Sales

Sales Tips B2B B2B Sales

2014 Planning Metrics for B2B Marketing Leaders

Sales Benchmark Index

Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). The conversion rates between stages of the Lead Management Process are tracked to capture trending against B2B averages and historical team performance. Step 1. Step 2.

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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. But where to start?

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Nine B2B Sales Myths Busted

Score More Sales

The post Nine B2B Sales Myths Busted appeared first on Score More Sales. image courtesy of Docusign. Recently a panel discussed 9 of the top sales myths in business-to-business selling. I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. Is it? Expand Your Pipeline.

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Cracking the B2B Code on Facebook

Sales Benchmark Index

What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Twitter has proven to be effective at amplifying B2B messaging to gain reach. Does this mean B2B shouldn’t leverage Facebook?

The Challenger Customer: Finding and Engaging Mobilizers in B2B Sales

The Sales Insider

Brent discussed the different stakeholder personas in B2B sales and which ones star performers focus on. It’s been ingrained in our minds that success in B2B sales is all about making the [.]. Inside Sales Virtual Summit B2B sales sales acceleration summit Sales Reps

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What Sustainable B2B Model Believes Salespeople Are Unnecessary?

Increase Sales

Believe it or not, there are B2B models once again  rearing their ugly heads that believe salespeople are unnecessary.  No what is critical to these yokels (executive leadership) is decreasing the cost of doing business by cost cutting. What is prompting the increase in these B2B models is technology and call centers.  Credit www.gratisography.com. Share on Facebook.

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B2B Marketing Strategy

Salesfusion

The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION. box icon="pencil" style="solid"].

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Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. The post Why and How to Improve Audience Segmentation for B2B Marketing appeared first on Salesfusion. B2b marketing email marketing10 ways to segment your audience to meet the growing demand for personalization. Location. Function.

B2B sales – is more better?

Sales Training Connection

Because of the type of sale and the buyers, the study construct does raise some flags about its applicability to B2B selling. In reality that idea is a good example of a myth.  A myth that is still being repeated time and time again even in B2B sales.  How many reasons should you share with the customer to purchase your product? Or, is it simply more is better?  Or, is it all depends?

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Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

I have spent some time ranting a bit about how poor many B2B websites are when it comes to utilizing them on a mobile platform, such as a smart phone or tablet. We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”. Others are helpful and engaging.

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Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes

Pipeliner

The post Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes appeared first on Pipeliner CRM Blog. Social Listening: The process of proactively searching for trigger events that provide potential opportunities to improve your own customer service, intercept competitors’ customers, or engage a potential client early in their own buying process. Selling has always been about being a great listener… social selling is no different. But in modern selling there are many […]. Social Selling

Social Media for B2B Marketing

Salesfusion

The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media

What Separates Elite B2B Companies From the Great Pretenders

The Sales Insider

But here’s the crazy thing about culture: what works wonders in B2C (business-to-consumer) doesn’t necessarily translate into runaway success in B2B (business-to-business). When you’re building a B2B company, you must create — and aggressively nurture — [.]. Inside Sales Culture B2B sales customer experience inside sales culture At least not in the beginning.

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Employees as B2B Marketing Resources

Salesfusion

The post Employees as B2B Marketing Resources appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

How To Define Your B2B Sales Process [INFOGRAPHIC]

Pipeliner

typical sales pipeline has the following five unique B2B sales process [.] The post How To Define Your B2B Sales Process [INFOGRAPHIC] appeared first on Pipeliner CRM Blog. A sales process is a systematic, repeatable series of steps that map out and track interaction with prospects from their first point of engagement with your business through to a close. Sales Pipeline Management

B2B Marketing Solutions

Salesfusion

The post B2B Marketing Solutions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION. box icon="pencil" style="solid"].

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Where to Find Women B2B Sales Experts

Score More Sales

Her book came out, I read it, and I wrote a review for my fledgling B2B sales blog. Sales Shebang®  is a community of the top female B2B sales experts in the world. I’m proud and honored to preside over this group now, and wanted to share on this blog what an impact the experts in this group have on the B2B sales community. It is our virtual binders full of women.

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B2B Sales Ever Changing – Are You

Score More Sales

B2B B2B SalesAfter a very full day at sales summit Accelerate ’16 in Park City, UT, put on by InsideSales.com, there is no question how professional selling is changing through more science and data. CEO Dave Elkington spoke from the main stage and shared one of the results from their Business Growth Index results polling customers and non-customers.

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LinkedIn Training for B2B Social Selling

Fill the Funnel

Excited to announce the public launch of LearnAboutLinked.com and the best LinkedIn training focused on B2B sales and marketing professionals that understand the power behind social selling. IN crease Leads and Connections – Stage 3 training will guide you through all the LinkedIn features that B2B companies use every day to attract more leads and grow their business.

Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion

Salesfusion

The post Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion appeared first on Salesfusion.