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Loyalty Programs and Building Loyalty

Mukesh Gupta

Most brands have some sort of loyalty programs to reward loyalty from their customers. Most of these loyalty programs that I am a part of, totally miss the point of loyalty itself. In this scenario, it is critical that brands have a good loyalty program that works for the brand and also for their customers. Loyalty Programs should be for Loyal Customers.

Lies Do Not Inspire Customer Loyalty

Increase Sales

When will customer service people from wait staff to store clerks to everyone else in between realize lies do not inspire customer service loyalty. Customer loyalty especially for service industries such as restaurants, grocery stores, etc. Yet to lie to customer is not the answer for ongoing customer loyalty that is built upon expectations based upon past customer experiences.

Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Explaining customer loyalty and customer retention for the IIoT ecosystem seems like comparing apples and oranges. Should we even be explaining customer loyalty programs in the context of the software vendors and capital equipment suppliers serving the industrial Internet of Things (IIoT) ecosystem? Can traditional customer loyalty models serve IIoT environments? Her focus?

Lessons In Customer Loyalty

Mukesh Gupta

My brand loyalty with Raymond did take a hit as a result of this transaction. I am sure that i will end up buying something from Amazon (whether or not I originally planned to) and more importantly my loyalty with Amazon has been strengthened as a result of this transaction. Marketing Amazon Branding Creating Offers customer loyalty Persuasion Psychology of Influence The Raymond Sho

Four Effective Ways to Gaining Customer Loyalty


The post Four Effective Ways to Gaining Customer Loyalty appeared first on Pipeliner CRM Blog. Every business owner knows from a financial perspective that it is much less expensive in retaining your current customers than acquiring new ones. The process of acquiring new customers, demands lots of marketing, selling and an increase in other costs in production and etcetera.

How Customer Loyalty Can Be Destroyed by One Simple Action

Increase Sales

Much is written about customer loyalty. Yet in speaking with a colleague yesterday he shared how his loyalty of 20 plus years was destroyed by one simple action. To maintain customer loyalty is to understand what clients value. Additionally, transparency matters with regards to customer loyalty. Customer Loyalty banking service behavior research customer loyalty financial institution loyal customers SMBHis financial institution, a national and well known bank, stopped taking in loose coins. He was then told he must count and roll the coinage.

Introducing “The Customer Loyalty Ladder”

Jonathan Farrington

General Customer Loyalty Dave Kurlan Joanne Black Top Sales academy I have often discussed the three selling “responsibilities” or “tasks” that we all have as professional front-line salespeople, i.e. Phase One : lead generation/prospect attraction. Phase Two : prospect conversion/closing the deal, and finally, Phase Three : client/customer retention and development.

Loyalty Eventually Serves You

The Sales Blog

This loyalty, the relationship, locks you out. The threats to loyalty are many, and they present opportunities. Neglect and Complacency : Nothing reduces loyalty like neglect and complacency. A lack of caring will destroy loyalty faster than almost anything. The post Loyalty Eventually Serves You appeared first on The Sales Blog. For now, anyway. Sales 3.0

IIoT Customer Loyalty reflects IIoT Decision Making Process

Babette Ten Haken

IIoT customer loyalty reflects how IIoT (industrial Internet of Things) decision-makers go about making choices. IIoT customer loyalty requires you to co-invest in the return on investment that customers make in doing business with you. . Because delivery on these expectations catalyzes IIoT customer loyalty. IIoT buying decisions require continuous IIoT sales insights.

The 3 Main Components That Drive Customer Loyalty

MTD Sales Training

Customer/Client Retention client retention customer loyaltyMost companies agree that loyal customers are the lifeblood of their business. Clients who return continuously to restock or re-purchase make it easy for companies to provide service and back-up. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Customer Loyalty Is a Two Way Street

Increase Sales

Many think of customer loyalty as a one way street and this truly is not strategic nor very smart thinking for small businesses owners, solo entrepreneurs or sales professionals. How many small business owners and sales professionals fail to understand that customer loyalty is a two way street? Customer loyalty goes beyond the one way street of repeat sales. Highly ethical.

The LOYALTY solution is real simple.

Jeffrey Gitomer's Sales Blog

Customer Loyalty Overcoming Objections Sales CUSTOMER LOYALTY customer loyalty training sales success sales training We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Customer Loyalty Is Continuous Value Creation

The Sales Blog

Customer Loyalty Is Continuous Value Creation is a post from: The Sales Blog | S. Execution is certainly part of a customer loyalty and client retention strategy. But the real key to customer loyalty and client retention is to continually and continuously find new ways to create value. This is what generates loyalty. That’s how you earn the loyalty.

“We Only Have One Server” Fails as a Customer Loyalty Strategy

Increase Sales

Most will agree that a customer loyalty strategy is essential especially among national chains.However my customer service experience today shows even the national restaurant chains fail to understand this business growth strategy must be present from the bottom up. And maybe hiring the youngest person because she is the cheapest hire may not be the best customer loyalty strategy.

Chipotle's Recipe for Customer Loyalty

The 1to1 Media Blog

Customer loyalty is increasingly important across industries as it gets tougher to differentiate between products and services that offer similar price points and features. But what drives customer loyalty? Research firm Brand Keys analyzed this topic in its latest Customer Loyalty Engagement Index. Customer Engagement Customer Experience Customer Loyalty homepage There’s more… To read the rest of this blog posting click here or visit

7 sales rules of customer loyalty economics

Sales Training Connection

Customer loyalty economics. One particularly interesting discussion was about customer loyalty economics. Understanding the sales dynamics of customer loyalty is an important piece of the puzzle for leveraging those experiences. Technorati Tags: customer loyalty , sales best practices , sales strategy , sales training , sales training articles , sales training blogs.

Creating Customer Loyalty For Exclusive Target Markets

Software Business Blog

While marketers are putting time, money and effort into these campaigns, a recent Accenture survey on customer loyalty found some disappointing stats. The resulting positive experience can play a huge role in building loyalty and increasing customer lifetime value. They determined that only 28% of consumers are loyal to their brands, and 31% are willing to recommend a brand to others.

3 Key Components To Build Customer Loyalty Successfully

MTD Sales Training

There is a saying that customer satisfaction is useless; customer loyalty is priceless. Customer/Client Retention how can you build customer loyalty how to increase levels of customer satisfaction This is well-explained when you consider a familiar scenario. Have you ever visited a restaurant and been. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Is It Satisfied Customers You’re After? NO! It’s Customer Loyalty or Nothing

Jeffrey Gitomer's Sales Blog

Customer Loyalty CUSTOMER LOYALTY customer service Jeffrey gitomer sales training We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Development Of Loyalty Programs Is A Win-Win

Software Business Blog

The answer is a loyalty program. An effective loyalty program can help you build a loyal customer base that will keep your company growing for years to come. But developing an effective customer-loyalty program is easier said than done. In fact, a recent survey found that only 16 percent of organizations think that their loyalty programs are effective. Set a goal.

The Argument of Who Owns Customer Loyalty Continues

Increase Sales

Within the SMB world, the argument of who owns the customers loyalty continues to surface more and more. And now the question of customer loyalty rears its ugly head. Sales Training Coaching Tip: Customer loyalty refers to both internal customers (employees) and external customers (paying buyers). After all the customer loyalty is to our business and not to you!”

Small Businesses Leverage Loyalty Programs

The 1to1 Media Blog

Customer loyalty is a hard-earned and highly valuable characteristic that organizations have long been trying to gain and retain. The birth of loyalty programs have given brands the ability to reward their customers for choosing to do business with that company, and in turn hope that they will keep coming back.

3 Powerful Tips To Create Client Loyalty

MTD Sales Training

In today’s marketplace of shrinking budgets , growing competition and modern, sophisticated buyers, establishing stronger client loyalty is not easy. It should be obvious to anyone in business today, that to establish true customer loyalty takes a lot more than the old price, product and performance formula. You have to be more, supply more and represent more than what you sell.

How Smart is your Loyalty Program?

The 1to1 Media Blog

Along with "next guest, please" the phrase consumers most likely hear at a store is, "are you part of our loyalty program?" But while most companies have a loyalty program, many still struggle to pull actionable insights from the mountain of loyalty data they've collected. Customer Experience Customer Loyalty homepageThere’s more… To read the rest of this blog posting click here or visit

Jeffrey Answers a Question about Creating Loyalty | Sales Training

Jeffrey Gitomer's Sales Blog

Customer Loyalty Sales Sales Videos customer loyalty training Jeffrey Gitomer video sales training video sales video We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Want Customer Loyalty? Don't `Nickel-and-Dime' Them

The 1to1 Media Blog

On the flip side, consider the goodwill and loyalty that's generated when a company provides assistance to a customer at no charge. Customer Experience Customer Loyalty Customer Service Customer Strategy Emerging Trends Extreme Trust customerstrategy loyalty wirelessOne of the most infuriating things for customers is when they are hit with hidden or unexpected fees.

Five Actions to Increase Customer Loyalty in 2014

The 1to1 Media Blog

April is Customer Loyalty Month, a great time for companies to take inventory of the best practices, processes, and metrics around how they''re engaging with customers across the enterprise in an effort to boost their loyalty. Here are five action items to help increase your company''s customer loyalty in 2014. Customer Engagement Customer Experience Customer Loyalty Customer Strategy Customer Service customerfeedback customerlistening customerloyaltymonth customerrewards loyaltyprograms proactiveservice

Three Ways To Increase Leads, Response & Loyalty…


In fact, used correctly you can attract more leads, convert more prospects to consumers and even increase loyalty with existing customers, clients and patients. Plus, because people draw a connection between you, your product or service and the celebrity, this can increase your credibility and create higher loyalty from consumers. Darcy Juarez and Emmitt Smith. Think about it.

Loyalty Pays Off for Safeway

The 1to1 Media Blog

announced that its customer loyalty program helped its fourth quarter net income rise 13 percent. Last week, Safeway Inc. Wall St. responded favorably to the news, pushing the company's shares up 14 percent on the New York Stock Exchange the day of the announcement. payroll taxes and rising energy costs are eating into consumers' disposable incomes.

Give Loyalty Members a Reason to Stay

The 1to1 Media Blog

It is no secret that customer loyalty is critical to business success. Customer Loyalty homepage Consumers are inundated with programs and mobile apps that track their purchases and even their geographic locations to deliver offers that that encourage repeat purchases. There’s more… To read the rest of this blog posting click here or visit

Loyalty 2.0: Embracing Engagement-Based Incentives and Strategies

The 1to1 Media Blog

Over the years, loyalty programs and strategies have evolved to reflect consumer behaviors. But, as the competition within various markets becomes increasingly fierce, cultivating said loyalty has become more challenging than ever. Customer Engagement Customer Loyalty Customer Strategy customerexperience customerfeedback customerloyalty customersatisfaction

Fierce Loyalty – An Interview With Sarah Robinson

Bob Burg's Blog

Unquestionably, these companies that inspire such loyalty tend to be hugely successful. Fortunately, in her book, Fierce Loyalty , Sarah Robinson both answers the question (yes, there’s a system) and provides a step-by-step road map for us to learn and apply. Endless Referrals Influence Interviews Success community Fierce Loyalty Sarah

For Greater Customer Loyalty, Keep Selling!

MTD Sales Training

Account Management after sales service building customer loyalty building loyaltyTo grow your business, you have to open new doors, but you also must successfully cultivate current relationships. While there are a ton of “ after-the-sale-best practices ”, this seldom thought about tip, may be the most essential of them all. The Next Step. What Happened? The Logic. Reassurance. link].

Burger King (Norway) Gives Away BigMacs to test the Loyalty of their Fans!

Mukesh Gupta

They decided to test the loyalty of their facebook fans (~ 38000 of them). Customer Engagement Marketing Social Media Burger King Whopper Sellout engagement Loyalty Burger King has attempted a coup of sorts. Their Norway operations decided that they wanted to identify and engage with their true fans who would not trade their whoppers for anything. . Will other brands follow suit? .

Two Kinds of Loyalty Programs

Mukesh Gupta

There are two types loyalty programs that a brand can run: Bought Loyalty : All loyalty programs that rely on points and freebies against the points are trying buy loyalty through these freebies and lock-ins. These kinds of programs are in reality not creating loyalty. Building this kind of loyalty is much more difficult, takes a lot of thought and time.

Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

If only more retail organizations would focus on building better advocacy, measuring true and accurate metrics and offering greater brand loyalty we could have improved shopping and buying experiences. Share Smarter Commerce Grows Sales and Customer Loyalty originally appeared on Score More Sales on May 23, 2012. Smarter Commerce is long overdue. perhaps that will be a future post).

The Client Loyalty Continuum

The Sales Blog

The Client Loyalty Continuum is a post from: The Sales Blog | S. While you should never pretend that any client is yours forever, lest you become complacent, there is a loyalty continuum that helps you determine what actions you need to take to create value for— and retain —your clients. Some clients will have demonstrated loyalty over prior periods, but may be experiencing any number of changes that require them to be classified as “not secure.” Anthony Iannarino. There are countless ways that you can classify your clients and prospects. Loyal and Secure. At Risk. Buffer.

Waking Up to Customer Loyalty in April

The 1to1 Media Blog

April is customer loyalty month, a 30-day wake-up call for companies to realize that engaging customers one-on-one in stores, through social media, and in marketing communications can have far-reaching effects on customer loyalty, word-of-mouth marketing, and increased sales. Customer Experience Customer Loyalty Customer Service Customer Strategy brandloyalty brandloyaltysurvey clickfox cutomerloyaltymonth wordofmouthmarketingThere’s more… To read the rest of this blog posting click here or visit

Revolutionize Customer Loyalty through Email Marketing

Inside Campaigner

Here are five top loyalty building tactics: #1 The virtual handshake. Building customer loyalty through email is all about the list. Campaigner Email Marketing Customer Loyalty Programs Email Marketing Email Marketing Process Email Marketing Services That’s because a detailed, well-maintained list yields trust and higher response. 2 The give and take. Get creative. 4 The tango.

Amex, Macy's, and Rite Aid Take a Stab at a Multi-Brand Loyalty Program

The 1to1 Media Blog

The retail landscape is crowded with loyalty programs giving consumers a plethora of points, discounts, and rewards-based memberships to choose from. In fact, the average American household holds memberships in 29 loyalty programs across the retail, financial services, and travel industries, but actively uses only about 12 of them, according to loyalty marketing research company Colloquy. Customer Loyalty homepage There’s more… To read the rest of this blog posting click here or visit