Sure, you’ll probably go to each of your meetings and cross off a few items on your list, but this is no guarantee that you are maximizing your productivity , making sure your daily activities are contributing toward your long-term objectives. Personal productivity maximizing your productivity planning your timeI’ve come up with a few questions that you can ask yourself to see where you stand: Are you productive — or just busy?  Watch out for this one, because it’s an easy trap to fall into.  Everybody likes to look busy.  Busy, busy, busy! MORE >>

When I read Maximizing Lead Generation: The Complete Guide for B2B Marketers , I knew I had to share it with you. And everyone else -- take a look at Maximizing Lead Generation. In my opinion, it's the missing link for companies who know they need to do something differently, but don't know where to start. If that applies to you, it's definitely worth reading. •  See Table of Contents   •  Read Sample Chapter    I hope you enjoy my interview today with author Ruth Stevens. JILL: Ruth, what was the impetus for writing this book? MORE >>

Maximize the potential of B players. A future blog post will focus on ways to maximize their potential.). Develop programs that are tailored to maximize the strengths of your human sales capital. Welcome to the final SBI blog post of the year! By now, HR and Sales leaders have solidified their common 2013 goals. comprehensive talent management plan is essential. Before you get deep into the New Year, consider some unexpected advice about B players. Also, take advantage of a downloadable tool to make the most of your human capital. Time for Topgrading. The Oreo Factor. MORE >>

The 2 nd step to maximizing your content is to inventory what you have. Walk into most marketing departments today and you will find people hard at work creating a constant flow of new content. Whether its blog posts, social media updates, eBooks or webinars, the content serves to generate demand and produce quality leads for the sales force. Many marketers are doing a good job building brand awareness and stimulating interest in the marketplace for their product and services. Where they fall short is: Producing content that connects to their different buyer types. For example…. MORE >>

Fundamentally, our job is to maximize the performance of our sales teams–both tactically and strategically.  It got me reflecting on how managers maximize their impact, and where managers should spend their time, not just the Vice President of Sales, but all levels of sales management. If you haven’t spent a minimum of 50 percent of your time in the field with your people and with customers, you’re not maximizing your impact. Our job is to maximize the performance of our organization.  But too often, managers are consumed with this.  MORE >>