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Direct Mail: Dead or Alive?

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Why I Have Not Responded to Your Direct Mail Marketing

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In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. 1 Reason Why I Have Not Responded to Your Direct Mail Marketing. The only problem was I did call this realtor when I received his first direct mail marketing piece. 2 Reason Why I Have Not Responded to Your Direct Mail Marketing.

Over 30 Direct Mail Pieces and Not One Phone Call

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Funny thing about direct mail, it requires some sort of follow-up excluding another direct mail piece. In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had. This is why we suddenly received this flood of direct mail pieces. A Personal Story.

Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office

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Possibly direct mail postcards work for some realtors to increase sales. Also embedded in this excuse is “I don’t have time to follow-up.” Funny I have received well over 50 direct mail postcards and letters and not one Realtor as I hate to use the term salesperson has followed up with a phone call or actual visit. Post Office. Excuse #2 – I Don’t Have Time.

6 Tips to Ensure Direct Mail Avoids Junk Mail

Vertical Response

Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. How do you ensure your direct mail avoids being tossed out as junk mail? Direct MailHere are a few tips: 1.

The demise of direct mail – strictly a grand illusion

GKIC Blog

Twain also could have been talking about direct mail marketing, that tried-and-true form of advertising that’s been around for over 100 years and still going strong. The fact is direct mail is hardly dead. It’s been called many things, including junk mail. But in reality the new junk mail is actually all the messages you receive in your digital mailbox every day.

How to Boost Residential Real Estate Sales – Part 02

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I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. Note: Direct mail is a cold call attempt. Direct mail when done well does attract attention. However to rely on just three direct mail pieces without any further contact is foolhardy.

Realtors – Leading with Price Is a Bad Sales Strategy

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For example, after listening our home as For Sale By Owner (FSBO) one of the first marketing direct mail pieces I received from a local realtor here in Northwest Indiana had the following headline: How about 3%? This direct mail piece came without personalization and from a complete stranger. Many realtors fail to understand leading with price is a bad sales strategy.

Being Real About the Re-Start Sales Mentality

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I have witnessed these reactionary behaviors to marketing actions by SMB owners and salespeople: “We sent out 20 direct mail post cards and did not receive one response.” sales culture direct mail Marketing sales calls sales leads sales mentality sales process Sales Training SMB ownersWe all know the Einstein’s definition of insanity. ” .

Realtors – Your Marketing Message Sucks – Part 01

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So you open your mail and find the following direct mail piece from a realtor with the following marketing message: Would you let a stranger into you home? . Marketing basics of selling direct mail piece marketing message real estate realtors selling a home your marketing messageCall us to hear about even more benefits of listing your home with us.

In Sales Thinking You Are Different Does Not Mean You Are Different

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I was impressed by this direct mail marketing effort. I have received dozens of direct mail postcards during the last several months, but this was the first hand written one. Marketing Be the Red Jacket business model direct mail marketing LinkedIn real estate Sales sales differentiation sales marketingSales differentiation is not an easy task.

The Good, the Bad and the Ugly of Real Estate Marketing

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Our current contract with our realtor expired and within 72 hours I received two direct mailings from two realtors. Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner. We received at least five mailing from each of these realtors. Now we are receiving exactly the same direct mail pieces.

Are Your Real Estate Marketing Messages Missing the Sales Target?

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Probably because these real estate marketing messages have worked in the past with less educated sellers, realtors continue to engage in the same marketing channels such as direct mail postcards, advertising banners on Internet real estate for sale websites. For example, I have receive several direct mail postcards asking the same question about running out of time.

Realtors – Your Marketing Message Sucks – Part 02

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So you open up a piece of mail in a business envelop hand addressed without a return address and low and behold you see this marketing message: How about 3%? His marketing message reveals he does not think enough about you to even include your name in the direct mail piece. Doesn’t he know about technology and mail merge? No Transaction Fees. Share on Facebook.

In Sales 3 Is No Longer the Magic Marketing or Prospecting Number

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Send 3 direct mail pieces. I suggest to my clients to engage in 3 touches or contacts per month be it a phone call, an in person visit, an email or a direct mail marketing piece via the USPS. Probably what is worse than 3 direct mail pieces is sending 3 terribly written direct mail pieces. Make 3 phone calls. Send 3 emails. Share on Facebook.

Realtors Are You Losing Sales Because. Part 3 Hungry

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After we decided not to renew our contract with the realtor, I personally called the five plus realtors who had sent me direct mail marketing. My first question, after identifying myself and the street address of our home, I asked was “ Your numerous direct mail pieces indicated you were interested in selling our home, are you still interested?”

How to Boost Residential Real Estate Sales – Part 01

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If your voice mail does not kick in quickly, four to five rings, the caller is likely to hang up. Recently I received a very poorly written direct mail piece from a local realtor here in Northwest IN. Voice mail on either line never kicked in. We did not have the luxury of voice mail. Answer the DAMN phone! Normally I do not swear in a blog postings.

Do Realtors Really Want to Sell Homes?

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This realization was verified after I called five of the realtors from the direct mail marketing I. Sales direct mail Marketing marketing message real estate sales realtorsHaving been in the process of selling our home, I have come to realize the majority of realtors do not want to really sell a home. My advice is to realtors is be careful in your marketing message.

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business. Going after every possible person who could ever use your service is a fool’s errand. How do they act?

Realtors – Your Marketing Message Sucks – Part 03

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Beyond the really bad direct mail pieces being sent by realtors, another reason the marketing message sucks is the lack of results that being sold homes. Realtors who continue to remain clueless about effective marketing or who believe the quick fix of one direct mail piece will attract attention are foolhardy at best. So what do the numbers reveal? Source: NWI Times).

Realtors Is Sales Lead Research Part of Your Marketing Plan?

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Today I received the second mailing from a local real estate agent. This realtor did not answer his office phone after 6 rings or his mobile phone after 8 rings when I called him after receiving the first direct mail marketing piece. And no I should not have to leave a voice mail. Remember, you interrupted me with your direct mail piece. 305 Hits. A blog.

25 Holiday Marketing Tips & Ideas

Vertical Response

Send multiple emails, direct mailers, or holiday cards announcing your sales. Try direct-mail postcards with coupon codes to get customers to your website or store. Make sure to print special daily, weekly or monthly offers on your calendars to encourage direct sales. Maximize your profits this holiday season with the following 25 holiday marketing tips and ideas.

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business. Going after every possible person who could ever use your service is a fool’s errand. Tweet this! How do they act?

How Your Marketing Turns on Sales Objections – Part 03

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For example, a local real estate agent here in Northwest IN who sent me his third direct mail piece made a statement about being a top producer with X amount of homes sold at X value. Returning to the aforementioned third direct mail piece, another statement was “online traffic reports emailed to you weekly.” and not the “how of what you do.”

Real Estate Marketing, Are Self-Portraits Really Necessary?

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In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. The majority of direct mail marketing pieces I have received included self-portraits. Marketing direct mail marketing Leanne Hoagland-Smith LinkedIn profile real estate marketing sales referrals successful real estate agent

The #1 Thing Holding You Back From 7-Figures

GKIC Blog

Copywriting Direct Mail Marketing Marketing Small Business Marketing Tips Uncategorized 6-Figure Income 7-Figure Income copywriting Dan Kennedy financial freedom GKIC marketing Marketing your business marketing yourself money Personally, I’ve never liked it. But I realized early on, it was irrelevant whether I liked it or not. The question wasn’t, “Did I like it?”. That is still true.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01

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Isn’t one direct mailing with a picture enough? Then there is the one or two direct mailing with no follow-up phone call. Business Innovation direct mailing ideal customer real estate industry real estate marketing residential real estate residential real estate industry sales researchThe marketplace continues to evolve. Newspapers have gone digital.

Increase Sales By 40% With 4 Quick Tips

GKIC Blog

When he was 19 years old, he sold 4000 fake rocks… through the mail. From rocks, he moved on to financial publications, again using direct mail, he sold hundreds of thousands of publications. He helped a software company use direct mail to increase their customer base by over 1000%. Mail to the right group of prospects who will respond to your offer.

Building a Long Term Relationship with Your Client Newsletter

GKIC Blog

You are going to mail this newsletter on a monthly basis to all members of your list; to your clients, to all leads, and to prominent members of your community who are circles of influence. Every day when you get a big pile of mail, you start dividing that into different categories. Direct Mail MarketingStaying in touch with them costs literally pennies in comparison.

A Big Persuasion Secret You Can Learn From Hanging Out With Kids

GKIC Blog

If you don’t know who Brian is but you like the simple idea of sending out a piece of mail and making money in return then you NEED to be on this call. Brian Kurtz has generated over $150,000,000 in sales by using direct response marketing. How ANY author can stay out of the bookstore and make a fortune “direct to consumer.”. ? Years ago, it wasn’t that way. His “Ah-Ha!

Three Ways Your List Can Teach You How To Yield A Better Response

GKIC Blog

I’m, of course, talking about one of the most respected business builders and company leaders in the professional direct marketing community—Brian Kurtz. (I’ve Brian says he got a fantastic education by learning direct marketing from the list side of things. But because of the costs of direct mail, Brian found that you have to be very disciplined about these sorts of things.

Creating Prosperity Regardless of the Economy

GKIC Blog

Yes, this means you might have to change directions, but so what? Coaching Consulting Creativity Direct Mail Marketing direct response advertising Entrepreneurship Information Marketing Internet Marketing Marketing Mastermind Small Business Marketing Ideas Small Business Marketing Strategies Small Business Marketing Tips Small Business Success Tips Uncategorized

Why Cost Efficient May Not Be Cost Effective Marketing

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Post Card Direct Mail Campaign. As a small business owner or sales professional, you construct a targeted email campaign (this would be your best ideal customers instead of every Tom, Dick or Harry) where in the next 4 to 6 weeks you send out at least three to four postcard mailings with different messages. The standard conversion rate for direct mail is between 1-2%.

Could This Simple Thing Be Stopping You From Achieving More?

GKIC Blog

Coaching Consulting Direct Mail Marketing Entrepreneurship Internet Marketing Marketing Mastermind Productivity Sales Tips Small Business Management Small Business Marketing Strategies Small Business Marketing Tips Wealth Attraction convert Dave Dee Frank Kern GKIC how to create internet campaigns “Why do you want to succeed?”. So what does having freedom mean to you? Give back.

Direct mail - Can it still have a place in your sales & marketing strategy?

Buyer Zone's Lead Generation Blog

Direct mail is one of the oldest forms of marketing but many marketers have abandoned the practice altogether in favor of more cost-effective approaches in this always-connected digital age. Granted, direct mail is difficult to track and the printing and postage costs are less attractive than email campaigns and social media activities.

How to Improve Your 2016 Real Estate Marketing Messages

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Sometimes these direct mail campaigns can last for a week or several months. Here is one recent direct mail piece I received. Overall this direct mail postcard had a few pluses, but far more negatives. The goal of this specific direct mail piece appears to be three-fold: Attract attention, hopefully positive attention. Now processes do sell.

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

GKIC Blog

Because while direct response marketing allows you to reach the people and businesses most likely to buy your products and services…the promotions sent need to convey the right message and say the right things. Copywriting Direct Mail Marketing direct response advertising Direct Response Marketing Email Marketing Information Marketing list building Marketing online marketing online sales professional practices advertising professional practices marketing Sales Strategies Dave Dee headline formulas A headline is like the hook at the beginning of a story.

Still The Best “Big Darn Secret” I Use To Make Serious Money

GKIC Blog

Advertising Copywriting Direct Mail Marketing direct response advertising Internet Marketing list building Marketing Sales Strategies Small Business Management Small Business Marketing Strategies copywriting Mastery Dan Kennedy Dave Dee Mike Stolda Sales Thinking Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. Still, I often spend hours upon hours agonizing over the choice of a few words in a given piece.

5 Underdog Moves You Can Make to Blowout Your Competition

GKIC Blog

Use direct-response marketing. You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing. If you’re not sure where to start or want to get your direct response marketing campaigns locked in for a big win, then I recommend you come to one of our FREE Fast Implementation Bootcamps.

The Hidden Secret To Higher Profits No One Talks About

GKIC Blog

To personalize your copy, speak directly to your customer. I’d suggest you pick up GKIC’s FREE report , “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”. I call it the “hidden secret.” ” Why? Because no one wants to hear it.