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Disruption in Selling Real Estate Is THE New Sales Reality

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Real estate listing sites such as Zillow.com, Trulia.com, Realtor.com and For Sales By Owner have disrupted selling real estate. Finally, this education has led to the third disruption in selling real estate, perceived values that existed yesterday are not necessarily present today. Internet websites have changed selling real estate. Disruption #2 – Educated Real Estate Buyers. Real estate people looked at their commissions as part of the value perception. “If Education is the second disruption.

7 Tips to Real Estate Agents’ Success

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With over 2 million real estate agents (2006) according to the National Association of Realtors (NAR), becoming a successful real estate agent takes more than just a license and knowledge of current laws and regulations. Real estate agents work for a broker, but are independent, commissioned sales people. 1 Tip – You Are a Business. S.M.A.R.T.

No Cluelessness in Real Estate Sales Is Not a Youth Thing Part 2

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No wonder those in real estate sales have trouble selling. When I read the following statement by a younger (presuming under 30 real estate agent) who believed in not leaving a business card when showing a home, I just shook my head as to his cluelessness about the overall sales process. In real estate sales, one never knows who knows whom.

Real Estate – Getting Price Reductions

Tom Hopkins

Getting price reductions can be quite the challenge in the field of real estate. The post Real Estate – Getting Price Reductions appeared first on How to Selling Skills. Related posts: How to Hold an Open House – Real Estate. Real Estate Concerns: “We wanted another bedroom.” ” Selling Real Estate When They Want to See More Homes. Real Estate lowering prices price reductions real estate listings real estate selling real estate training selling real estate Tom Hopkins

Real Estate – Getting Price Reductions

Tom Hopkins

Getting price reductions can be quite the challenge in the field of real estate. The post Real Estate – Getting Price Reductions appeared first on How to Selling Skills. Related posts: How to Hold an Open House – Real Estate. Real Estate Concerns: “We wanted another bedroom.” ” Selling Real Estate When They Want to See More Homes. Real Estate lowering prices price reductions real estate listings real estate selling real estate training selling real estate Tom Hopkins

Want a Low Risk Small Business? Try Selling Residential Real Estate

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If you are seeking a low risk small business, then selling residential real estate may be the solution. Low Cost Threshold in Selling Residential Real Estate. Depending upon the licensing state, the cost of entering the residential real estate industry is relatively low. This is not the case for those selling residential real estate.

How to Boost Residential Real Estate Sales – Part 01

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With inventory of residential real estate at exceptionally low levels for some parts of the country along with many real estate agents competing for a smaller portion of the overall residential real estate sales industry, maybe this one tip may help increase sales: Credit www.gratisography.com. Answer the DAMN phone! He asked me to call him and I did.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 02

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In the real estate industry this is truly a Stone Age practice and has not kept up with the evolving marketplace. First, unless the buyer understands how the compensation works in the real estate industry, is good at negotiations, he or she can be tricked into paying far more than should be paid. In real estate on average, there is a 6% commission.

Real Estate Agents FSBO Is Your Opportunity to Increase Sales

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For Sale By Owner (FSBO) real estate market is expanding. Some real estate agents are even resentful of this emerging market and whine to others within their industry or spheres of influence. From my own experience in selling our home under the FSBO sales process, I am astounded as to how easily most real estate agents give up. Those real estate agents who can adapt will increase sales; those who cannot adapt will lose sales. If I was a real estate agent and came across a FSBO residential real estate property, I would first do my research.

How to Boost Residential Real Estate Sales – Part 3

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Over nine years have passed since I wrote this article “ 7 Tips for Real Estate Agents’ Success.” ” The very first tip was those who are in residential real estate sales are small business owners. This key danger finding is essential to the livelihood of the residential real estate industry. ” (The Danger Report).

Will Someone Please Stop Teaching Real Estate Agents Bad Marketing?

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This experience has demonstrated to me three facts about many, not all , real estate agents: They do not understand the sales process and therefore, They consistently engage in really bad marketing and this results in, They violate the #1 Sales Buying Rule. For those selling real estate, the sales process is really quite simple: Marketing. The Sales Process. Selling.

Real Estate Agents Why Aren’t You Personalizing Your Direct Mail Marketing?

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Believe it or not the residential real estate market has changed. Yet excuses of its takes too much time to the inability to write effective marketing messages seem to still justify the use of impersonalized real estate marketing messages. Worse yet, some real estate agents make copies of a copy and believe that will attract positive attention. Generic.

Real Estate Agents, The Same Flyer 3 Times, Really?

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Having put our home up For Sale By Owner , I continue to experience the good, the bad and the ugly when it comes the marketing by local residential real estate agents. Beyond 95% stopping at three contacts, I have witnessed the same or nearly the same flyer by over 50% of real estate agents who made outreach. This past weekend, I received the third flyer that was exactly the same as the first two flyers from a local residential real estate broker/owner. Graphic designed by Popovich. Today’s buyers are more educated than ever before.

How to Unlock Your Real Estate Marketing Message

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Real estate marketing is changing. Jump over to Zillow or Truila and read real estate listing after real estate listing that sounds more like dry, boring resumes than invitations to visit this home or that one. First Real Estate Marketing Message. Yet many realtors have the same old tired, gray suit messages. This 3 Bedroom/1.5

Real Estate Marketing, Are Self-Portraits Really Necessary?

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In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. Yet, I wonder in today’s marketplace are self-portraits really necessary on every piece of real estate marketing? Real estate marketing in many instances makes that fatal mistake. Credit www.gratisography.com.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01

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Yet the “residential real estate industry is still in the stone age” as one of my colleagues Paul Kennedy who previously owned Riley Real Estate in Northwest Indiana along with his late wife Jackie noted. Marketing for the real estate industry is very much like a square wheel. The marketplace continues to evolve. Newspapers have gone digital.

The Good, the Bad and the Ugly of Real Estate Marketing

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Having been in the process of selling our home, I have experienced the good, the bad and the ugly of real estate marketing. residential real estate industry is incompetence of real estate agents. At this point, I have not seen much good respective to real estate marketing. We received at least five mailing from each of these realtors.

Selling Real Estate - The Door Opener Sales Syndrome

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Their Danger Report released over a year ago revealed the number one problem with those selling real estate is their overall incompetence. Having recently engaged in selling our home, I can attest the majority of real estate agents (over 50%) are door openers not real salespeople. Having been in sales for nearly 40 plus years I was truly amazed by the casual fact finding attitude of the real estate people I interviewed. Selling real estate requires personally inspecting as many homes as possible. I don’t have time.”

The Tools of a Real Estate Pro

Tom Hopkins

In this post, we’ll go over the tools of a real estate pro. The post The Tools of a Real Estate Pro appeared first on How to Selling Skills. Related posts: Selling Real Estate When They Want to See More Homes. Real Estate: Selling with Emotions. Real Estate Concerns: “We wanted another bedroom.”

No Cluelessness in Real Estate Sales Is Not a Youth Thing - Part 1

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Yesterday on another social media site, a colleague asked why real estate agents do not leave business cards when showing a home. A younger real estate agent asked this question: Why does it matter in real estate sales in leaving a business card? For those selling in B2C or B2B, business cards are the cheapest real estate outside of social media.

No Cluelessness in Real Estate Sales Is Not a Youth Thing - Part 3

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This is the final posting of a 3 part series on real estate sales. As demonstrated by the following comment, this younger real estate agent is relying on electronics to do his work. Additionally as this comment was prompted by the question of “ Why don’t real estate agents leave business cards?” People buy from people. Share on Facebook.

Completing Real Estate Transactions While Earning A Great Living by Jill DeWitt and Steven Butala

Tony Durso

Steven Butala is a professional online land entrepreneur and has bought, sold and/or flipped over 15,000 properties, establishing him as an expert in the real estate investing field. Since 1999, he has generated more than 20 million dollars without incurring leverage or taking on debt and currently holds properties all over the country and Canada.

How to Improve Your 2016 Real Estate Marketing Messages

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For those selling their homes, they receive a plethora of real estate marketing messages. For me expertise is results and preferably using real sales results numbers. Do these presumptions extend into how the real estate agent will market and sell our home? Sometimes these direct mail campaigns can last for a week or several months. Goal #1 – Attract Attention.

Email Marketing Tips for Real Estate Agents

Inside Campaigner

Being a real estate agent is not always easy — between negotiations, moving housing inventory and following up on the latest listings it can be difficult to find time to work on your email marketing campaigns. As a real estate agent you spend a lot of your day face-to-face with your clients and prospects; this gives you the opportunity to ask them for their email address.

Working Expired Listings

Tom Hopkins

Real Estate – Getting Price Reductions. Real Estate expired listings real estate real estate selling selling real estateExpired listings provide a wonderful opportunity to find sellers to work with. In every area, there are bound to be people who listed their properties with agents and the property didn’t sell.

Sell Like JFK & MLK

Tom Hopkins

Real Estate – Getting Price Reductions. Real Estate Concerns: “We wanted another bedroom.” ” Guest Blogger Real Estate real estate real estate selling real estate training sales skills selling homes selling skillsKnow your audience and what will gain their attention. Sometimes, it involves bucking tradition. The post Sell Like JFK & MLK appeared first on How to Selling Skills. Related posts: The Destroyer of Listings: FEAR.

Why I Have Not Responded to Your Direct Mail Marketing

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In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. Funny several other local real estate agents did call and one of them is with whom we listed because she demonstrated she was not a lazy salesperson. #3 I truly do not know who educates real estate agents about marketing. I understand.

Strategies for Servicing Listings

Tom Hopkins

In order to be successful in real estate in the long run, it’s important to learn strategies for servicing listings well. How to Hold an Open House – Real Estate. Real Estate – Getting Price Reductions. Real Estate asking for the business client contact follow up listing real estate real estate training selling real estate

The Confusion For Realtors When It Comes to Marketing and Selling

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Now some real estate agents reading this may bristle at this statement regarding confusion between marketing and selling. Websites devoted to residential and commercial real estate make it far easier for buyers to find homes. Sales leads now call the listed realtor or a friend who is a real estate agent to schedule an appointment to see the home.

Please Let's Stop Selling Buggy Whips

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Beyond newspapers, one of the industries that is starting changing is residential real estate. These homeowners realize they can save thousands of dollars in commissions by circumventing part if not all of the real estate sales commissions. The Danger Report authorized by the National Association of Realtors supports this movement away from real estate agents.

Where Realtors Are Missing Sales Opportunities

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The real estate market is changing. Many realtors or real estate agents or brokers view For Sale By Owner as a threat. The real estate industry statistics continue to show 80-90% of all homes are sold by a realtor not associated with the listing firm. Also, the real estate agent must know how to negotiate. Credit – www.gratisography.com.

Where Realtors Are Missing Sales Opportunities - Part 2

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The world of sales is changing and this includes the real estate market. Currently the majority of business models within the residential real estate market is a 50/50 split of the commission paid by the owner of the home being sold. For example, instead of fighting the For Sale By Owner seller, why not act as a real estate consultant? Share on Facebook.

Is Sales Professionalism in Danger?

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The National Association of Realtors recently commissioned a report about the negative game changing dangers within the real estate industry. Repor t) provides good insight into sales professionalism not only for real estate sales professionals, but as well as by non-real estate ales professionals. This 164 page report ( D.A.N.G.E.R. Incompetency.

Social Media for Real Estate – Sociable! Slides

Social Media and Sales Strategy

Because real estate is a hyper-local marketing game social media has many powerful applications. Events and Seminars Internet Marketing and SEO Marketing and PR Sales Training social media social media tips social media training real estate social media shane gibson Sociable! Stephen Jagger and I presented this weekend at the Banff Western Connection on how to get Sociable! and use social media to drive business as a Realtor. Here is our presentation: Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

Social Media for Real Estate – Sociable! Slides

Social Media and Sales Strategy

Because real estate is a hyper-local marketing game social media has many powerful applications. Events and Seminars Internet Marketing and SEO Marketing and PR Sales Training social media social media tips social media training real estate social media shane gibson Sociable! Stephen Jagger and I presented this weekend at the Banff Western Connection on how to get Sociable! and use social media to drive business as a Realtor. Here is our presentation: Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

Please Be Careful if You Call Yourself a Salesperson

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For example in the real estate industry depending upon the research source, anywhere from 80-90% of all home sales, actual closings, are not made by the listing broker. The real estate broker relies on other people from other brokerage firms to sell the home. Sales close the sale real estate sales commission sales objections sales process sales skills salesperson

Over 30 Direct Mail Pieces and Not One Phone Call

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In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had. Just imagine if some forward thinking real estate agent would possibly think that the homeowner would be a professional? Of course with all the do not call lists, this may present a challenge. A Personal Story.

What is the CRM Application for Real Estate Brokers?

Pipeliner

The post What is the CRM Application for Real Estate Brokers? At very first glance, it wouldn’t seem that buying or selling a home or commercial property would be all that complex. One party wants to sell. One party wants to buy. They come to an agreement. Money changes hands. That’s really all there is to it, isn’t it? Do you really need a CRM application [.]

Selling Real Estate When They Want to See More Homes

Tom Hopkins

As a real estate professional, you need to [.] Real Estate client fears handling objections Objections or Concerns overcoming objections real estate selling selling real estate talking with clientsIt’s bound to happen. You’ll have buyers who are so afraid of making a bad decision that they’ll want to see every home that comes close to meeting their criteria. If you don’t know how to handle this concern, you’ll waste hours of your time and theirs. Related posts: Selling with Emotions.

Take Advantage of Your Most Valuable Real Estate

Fill the Funnel

Real estate pros have a saying that the three most important features that determine the value of a piece of real estate are location, location and location. Are you taking advantage of your most valuable real estate? “It might be the most valuable piece of real estate you have.” Most Valuable? billion email users. No Graphics.