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How to Sell to Your Niche Audience on Facebook


Advertising or Retargeting Using Facebook. Many people believe that advertising on Facebook is going to be either very expensive or an enormous amount of time and headaches. In my experience, advertising on Facebook is much less expensive than advertising on Google, or even buying a full page ad in a local or national magazine or newspaper. Facebook Feeds 9 Desktop).

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. For more information on Facebook Promotions, consult their guidelines here. ©

How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © The post How to Compel & Not Repel Customers on Facebook [Infographic] appeared first on VR Marketing Blog. All rights reserved.

A Guide to Advertising on Facebook

Vertical Response

When it comes to social media, small businesses lean heavily on Facebook. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle. © 2016, Ria Boyce.

The Art of Social Selling -- Summarized by getAbstract

Find and engage customers on Twitter, Facebook, LinkedIn, and other social networks

What Facebook’s New Pages Layout Means for Your Business

Vertical Response

Facebook is at it again. “People love word-of-mouth reviews, and if they see a friend of theirs raving about your place on Facebook, they may be more likely to give it a try.” Image courtesy of Facebook. That tab will still be there, but with the new design the most important Facebook stats will be listed on the top right side of your screen.

5 Facebook No-Nos That Turn off Your Customers

Vertical Response

Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them. Facebook is like a public suggestion box. All rights reserved.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts). Who has access?

Facebook Announces New Detailed Video Metrics

Vertical Response

As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook. Want more marketing tips and tactics? All rights reserved.

How to Connect and Use Facebook with Pipeliner CRM


Facebook is a great social network to augment the conversation in another environment to deepen and strengthen relationships with your prospects and customers. Nowadays, in a social selling era, every sales leader needs to communicate with potential buyers via social sites like Twitter, LinkedIn, Facebook, and Google+, in order to better understand prospects. Tips and Tricks

3 Things You Can’t Do on Facebook Anymore

Vertical Response

Facebook is always making updates to its site. Since no one has time to read Facebook’s blog every day or scour through updates and guidelines, we’ve put together a list of three Facebook changes that every small business owner should know. Facebook bans like-gating. Planning to run a contest to boost the number of likes on your Facebook page?

3 Questions to Ask Before You Create a Facebook Ad

Vertical Response

And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. What are you trying to accomplish with your Facebook ad?

Facebook or Twitter – Which is Better for Your Small Business?

Vertical Response

So what about the top social media networks, Facebook and Twitter? In the Facebook camp, take a look at businesses such as Talking Finger , Earthegy and Chocolate for Breakfast for inspiration. For our purposes, let’s start by looking at a head-to-head comparison of these two social media network powerhouses: Facebook. Statistics via Statistic Brain at [link] ). Twitter.

5 Unconventional Ways to Create Videos That Engage Facebook Fans

Vertical Response

Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. This featured video sits on the left side of your main page and appears like this on your video page: Plus, Facebook now allows administrators to organize videos in a more presentable way. Pro: Get noticed.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base. Currently, this function is only available on the desktop version of Facebook. Smart publishing tool.

What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business

Vertical Response

Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds. The change is meant to raise the bar on Facebook content.

Facebook Boosted Posts: 3 Ways to Target Your Audience

Vertical Response

You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. If you want your Facebook posts to be seen these days, boosting them may be your best bet.

What Does Facebook’s News Feed Updates Mean for You?

Vertical Response

In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. Facebook prohibited multiple posts from the same source from appearing in the News Feed. Facebook users “don’t enjoy seeing stories about their friends liking or commenting on a post.” Facebook is not sugarcoating anything with this announcement in regard to how it will impact Business Pages.

How to Set up a Facebook Page for Your Business

Vertical Response

It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. Social Media business Facebook Facebook Page Small Business

Guest Article: “How to Quickly Build LinkedIn and Facebook Connections,” by Kelly McCormick

Sales and Management Blog

How to Quickly Build LinkedIn and Facebook Connections. Facebook sends out an equally generic request. Uncategorized facebook kelly mccormick linkedin sales selling social media social selling by Kelly McCormick. There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage. From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect. Ditch The Default Message. Bingo!

Convert Facebook Likes into Sales with These 4 Simple Steps

Vertical Response

Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Create Facebook-exclusive offers. Success! But it all begins with the “Like.”

Facebook Rolls Out Reviews for Places

Vertical Response

While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan.

Capitalize on Video: Facebook’s New Emphasis

Vertical Response

Are you getting your video fix on Facebook? Facebook is responding by putting a greater emphasis on videos. Facebook just announced that it will “monitor more video interactions.” ” In other words, Facebook plans to track whether or not viewers turn up the volume, make the video full screen or choose to watch a video in high definition.

Facebook Introduces “Buy” Button – What It Means for Your Biz

Vertical Response

Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. And without ever leaving Facebook. Breaking News Social Media advertising Buy Button e-commerce Facebook social network

7 Key Steps to Facebook Growth

Vertical Response

If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there. Have any Facebook growth tips of your own?

Have You Gotten Your Facebook Privacy Checkup?

Vertical Response

Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup? Social Media Tips in 2 Facebook privacy

4 Ways to Attract Holiday Shoppers on Facebook

Vertical Response

To capitalize on the holiday shopping season, start by sprucing up your Facebook page, says social media strategist Joan Barrett. “A well-crafted holiday promotion on Facebook has a lot of potential,” she says. “I’ve seen small businesses sell out of certain inventory because of a Facebook promotion. Use Facebook to promote holiday content.

How to Create a Call-to-Action on Your Facebook Page [VIDEO]

Vertical Response

Facebook has launched a new way to engage with your page community. Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill. Watch Video – Have a video on Facebook or YouTube that you’d like your community to watch, this is the button that can make it happen. © 2015, VerticalResponse Blog.

Facebook Launches Product Ads

Vertical Response

Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. You can upload your entire product catalog and let Facebook create ads for you. Two things.

Facebook Introduces New Search Feature – Should Google Be Worried?

Vertical Response

Facebook is making changes once again. But unlike other changes they’ve made recently , this one will be much more welcome by Facebook’s 1.3 Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. Privacy settings may inhibit a robust social search experience for Facebook. All rights reserved.

“Your Details Are Safe With Us” – If You Register With Facebook or HubSpot, Apparently Not!

Jonathan Farrington

“I am xxxxx xxxxx from Facebook” I am tempted to reveal this cowboy’s name, but I know who he is; he knows who he is and I am extremely hopeful that by the time they reach the end of this post, the people at Facebook and HubSpot are going to want to know his name. ” “Facebook” he repeated, rather impatiently “We are a social media site” Well that was a revelation, at last I discovered who Facebook are! “Yes, I know who Facebook are, what do you want?” General Data Protection Facebook HubSpot

Facebook’s Changing Algorithm: How to Make it Work for You

Vertical Response

Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states. Social Media Facebook Social Media Marketing

Facebook Rolls out Ad Format Improvements

Vertical Response

In an effort to make Facebook ads more engaging and appealing, the company announced early last week they’ve rolled out a larger ad format. Image courtesy of Facebook. Facebook’s Ad Product Guide outlines the most significant changes including: Larger images : Image sizes were increased in many ad units to give advertisers more room to display their brand or products.

Full-Screen Facebook Ads a Game Changer?

Vertical Response

Facebook is stepping up its advertising game! Hall writes, “Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. Facebook is expected to charge nearly $1 million for these new ads, which are designed to leverage Facebook’s massive scale — but not the company’s vaunted ‘social graph.’”.

Facebook Introduces Embedded Posts

Vertical Response

Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? Facebook, the social media giant, just announced they’re now rolling out embeddable posts. Facebook posts must be set to “public” and your Facebook profile or page must be enabled in order for the embed codes to be provided.

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

Or would placing a Facebook ad get you closer to your goals? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google. Facebook also allows you to set a specific advertising goal. In that case, Facebook may be a better option.

Could You Live Without Facebook for 99 Days?

The 1to1 Media Blog

Facebook has forever changed the way Internet users interact with one another. customerexperience customerloyalty customersatisfaction facebook socialmedia Though only 10 years old, the infamous social network has revolutionized the way friends and family stay in touch, while also introducing an innovative way for brands to bond with their customer base.

How Not to be Boring On Facebook (Your Fans Will Thank You)

Direct Sales Classroom

If you've been looking for ways to spruce up your facebook page, read on!] [.]. Direct Sales Guest posts Marketing Ideas facebook Kelly Paull social mediaGuest Post: Kelly Paull [Editor's note: Kelly is our new tech guru in the classroom! Kelly has a wealth of valuable info about online marketing and using technology in your direct sales business. We're excited to share her first post today.

Will Facebook Advertising Work For Me?

Ian Brodie

Rather than answering a question sent in by one person, I’m going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course. The question in various forms was “ will Facebook Advertising work for me? “ So in other words we know Facebook works for consumer oriented businesses, but will it work for b2b? The problem is that if you speak to a Facebook evangelist (probably with a course to sell) they’ll tell you it works for everyone. Or if your clients are dentists?

How Your Biz Can Break Through Facebook Clutter

Vertical Response

Facebook has had a busy first half of 2013, releasing a long-anticipated graph search feature and undergoing a major facelift with posts on the right side of users’ timelines and music, photos and recent activity appearing on the left. Mathematically speaking, if we look at a Facebook user’s wall, there are only so many inches of space, kind of like in a newspaper.