Trending Sources

4 Strategies Salespeople Can Take Away from Political Campaigns

Pipeliner

There’s a lot of speculation about who will be the next presidential candidates in the upcoming campaign. The post 4 Strategies Salespeople Can Take Away from Political Campaigns appeared first on Pipeliner CRM Blog. Who will begin to pull away and become the obvious frontrunners, and who will eventually seal the deal? Salespreneurs

3 Sure Fire Ways for Campaign Success

Sales Benchmark Index

CMO Marketing Resources Campaign Design Do you have enough leads? The marketing team is expected to provide sales with a set number of leads each month. Are you hitting this number? Probably not. Even if you are, who would turn down more leads?

How to Measure Campaign Effectiveness

Salesfusion

You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off.

Campaigner Announces Dynamic RSS Campaigns

Inside Campaigner

campaigns. Consider adding a recurring campaign of relevant RSS links as a service to your subscribers. Or, instead of building an entire campaign around RSS feeds, try adding an RSS feed to a block of your existing newsletter campaigns. Campaigner Email Marketing Email Campaigns Email Marketing Email Process Email Services RSS Email Campaigns RSS Feeds.

When Prospects Go Silent – 4 Tips For Follow-Up Campaigns That Work!

Pipeliner

The post When Prospects Go Silent – 4 Tips For Follow-Up Campaigns That Work! Here’s a scary fact: Sales professionals spend over 40% of their productive time in following up with their prospects. While the most popular media have been email and phone call, hit rates are just not as high as they should be. Tim Wackel and I recently presented a webinar, “When Prospects Go Silent – Creating [.] appeared first on Pipeliner CRM Blog. Sales Effectiveness

How to Build a Lead Nurture Campaign

Sales Benchmark Index

CMOs that excel at Lead Nurturing generate higher quality and quantity sales ready leads. Forrester Research states a 50% increase, 33% lower cost per lead. Aberdeen Group finds 2x win rate with 47% higher average order value. SBI client experiences validate these findings. In a complex selling environment, impactful lead nurturing is a competitive advantage.

The Most Creative Valentine’s Day Gift Campaign This Year

Mukesh Gupta

One campaign that caught my attention was the one from Bata – the shoe company. I got an email with the below images in the emailers. The thing about this campaign is that it is surprising and funny and positions the brand in a very young and vibrant way. What is even more surprising is that the images in the mailer and the images on their campaign  website were not the same, but very similar. The post The Most Creative Valentine’s Day Gift Campaign This Year appeared first on Musings of A Salesman. Click to view slideshow.

Prospecting is a Campaign

The Sales Blog

Prospecting is a Campaign is a post from: The Sales Blog | S. Prospecting is a campaign. Instead, you might think of a prospecting as a campaign, as component parts that together allow you to open a relationship. It’s a campaign. Instead think of prospecting as a campaign and build five or six touches in front of that cold call. Anthony Iannarino. Questions.

Live Webinar: Simple Tips to Improving Campaign Performance

Inside Campaigner

That being said, your email database is the foundation of your email marketing strategy and, as an email marketer, it is crucial that you have a clean list of contacts that are likely to interact with your email campaigns! For more information on Campaigner, please visit www.campaigner.com. It’s all about the data we keep! The average email list depreciates by 25% every year.

Switching Things Up – Why You Should Try Flipping Nurture Campaigns

Salesfusion

Nurture campaigns don’t always need to get stronger over time. The traditional nurture campaign, as the name implies, warms up (or nurtures) prospects by starting off light and giving / asking for more and more over time. The Case for a Flipped Nurture Campaign. Additionally, your flipped nurture campaigns should not be long. Well, you can. Marketing Insights.

Insufficient Leads? How to Boost Campaign Effectiveness

Sales Benchmark Index

There is a skill gap in knowing how to build & execute marketing campaigns. If you cannot run effective campaigns, you will be hard-pressed to generate leads. There are two steps to effective campaign execution: Planning and Execution. In this post, I'll walk you through the mechanics of Campaign Planning. We will cover campaign execution best practices next time.

Campaigner Partners with AddShoppers to Provide Leading Influencer Marketing Solution

Inside Campaigner

Campaigner is pleased to announce that we are now partnering with AddShoppers, the world ’ s leading on-site influencer marketing platform! With the AddShoppers integration, Campaigner customers can now tap into the power of influencer marketing to boost average revenue per visitor and list growth. For more information on Campaigner visit www.campaigner.com.

How to Use Campaigner Subscription Management Forms

Inside Campaigner

Watch this short Campaigner Email Marketing video tutorial to learn how to create custom subscription management forms and update preferences pages or unsubscribe forms. For more information on Campaigner please visit www.campaigner.com. Campaigner Email Marketing Editing Email Preference Pages Editing Email Unsubscribe Forms Email Marketing Email Subscription Forms Email Tutorial

Tips for Last-Minute Holiday Email Campaigns

Inside Campaigner

With just a few weeks left until Christmas, most eCommerce stores have already launched their holiday marketing campaigns, but don’t worry if you have waited until the last minute! Here are seven tips for last minute holiday marketing campaigns that you can, and should, still launch: 1. Put your Santa hat on, the holiday shopping season is here! Don’t Abandon Sleigh!

Simplicity & Visuals: Mobilizing Your Email Marketing Campaigns

Inside Campaigner

Before crafting your next email campaign, remember, about 56 percent of Campaigner emails were opened on smartphones and tablets from June to September 2012, according to the Leveraging Mobile Email Marketing Template. If marketers don''t target a mobile audience and optimize email campaigns, lead opportunities are lost. It''s the age of mobile adoption, indeed. bar, etc.

Using Content Campaigns to Boost Your Marketing

Ian Brodie

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”). The post Using Content Campaigns to Boost Your Marketing appeared first on Get More Clients: Proven Strategies to Attract and Win Clients.

Sales Campaign Strategy: The CLOSERS Model

The Sales Insider

This model is basically a seven-ingredient menu for the elements that make up a strong inside sales campaign. We use this system for our consulting model. C is campaign. L is lists and leads. O is offers. S is skill. E is effort. [.]. Sales Operations sales campaign strategy sales operations sales reporting I want to introduce to you what we call the CLOSERS model.

How to Use Campaigner Workflows: Video Tutorial

Inside Campaigner

Watch this short Campaigner Email Marketing video tutorial and learn how to use Workflows to automate email campaigns for more effective sending and increased subscriber engagement. To see additional Campaigner Email Marketing tutorial videos please visit. link].

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Vertical Response

The post The Surprisingly Best Times to Send Your Email Marketing Campaigns appeared first on VR Marketing Blog. Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” AdWeek Infographic based on Experian study. Unique open rates averaged 21.7% Weekend Warriors. Mobile Matters.

Tips for Email Newsletter Campaign First-Timers – Part I: Content

Vertical Response

If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create a successful email newsletter campaign that keeps readers engaged and eager for fresh content. The post Tips for Email Newsletter Campaign First-Timers – Part I: Content appeared first on VerticalResponse Blog. Starting a newsletter from scratch may seem a bit daunting. Ask yourself, “What is the purpose of my newsletter?”

Using Content Campaigns to Boost Your Marketing

Ian Brodie

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”). Get Clients Online content campaigns On March 25th I was a guest speaker at “Event Camp 2014″ in Abu Dhabi.

Get Campaign Rock Star Status with Campaigner Engagement Scoring

Inside Campaigner

When you track the results of a new email campaign, what exactly are you measuring? This Campaigner infographic can help you to put on your music manager’s cap to divide your roster of contacts into categories based on their level of engagement and interaction with your brand, then groom your rising stars and clean house on the has-beens.

Probably The Worst Email Marketing Campaign I’ve Gotten

Partners in Excellence

”  It would be unfair, though possibly not unreasonable, to use a bad marketing campaign from and industrial products company, or a an ERP software company, or similar organizations.  This campaign started yesterday: Subject: 2016 is the year for Kcd Enterprises Inc. I’ve refrained for some time whining about bad marketing.  After a while, it gets to be writing about the same bad practices time after time, we don’t learn much. I, also, reserve my critiques for “professionals.”  2016 is the year of digital marketing and you need to get on board. Hello? 

Campaigner Email Marketing: User Management

Inside Campaigner

The response was great so we thought we would share a little more information on this Campaigner feature. User management allows you to create different users on your Campaigner account which will help to keep your email marketing team organized. Take a look at the descriptions below: Account Owner: The account owner has the highest level access to everything within Campaigner.

Campaigner January Tips - Building a Strong Email Marketing Foundation

Inside Campaigner

Check out these Campaigner January tips to help your business build a strong email marketing plan: Tip #1. When you start to plan your email marketing campaigns, make sure to step back and think about what you’re trying to accomplish. Ask yourself what type of information would attract attention and get people to open, read and act on your email campaigns. A new year has begun!

You're Invited to Campaigner's A/B Testing Live Webinar!

Inside Campaigner

Wouldn’t it be great if you knew in advance which subject line, from name and design in your next email campaign would pull the most responses? You can — with the fully automated A/B Split Testing solution, Campaigner Experiments. Unlike virtually any other A/B Split Testing solution, Campaigner Experiments lets you test not just a few variations in a test — but as many as 50!

Tips & Tricks for Effective Back-to-School Email Campaigns

Inside Campaigner

Parents and kids are prepping for another full year of learning, and it’s crucial for you to begin planning your email campaigns for the upcoming season. Even if you forgot everything you learned last year, there’s still plenty of time to get an A+ on your back-to-school email campaigns. The timing of your email campaigns is very important. Are you near a college campus?

Introducing Campaigner Media Library

Inside Campaigner

We are pleased to announce the long awaited Campaigner ® Media Library. Our Media Library is a dedicated storage space where you can upload, organize and manage your email campaign assets. The Campaigner Media Library has been built to make your life as an email marketer effective and efficient. Quickly upload multiple images into your Campaigner account in just a few clicks.

LegalZoom’s Approach to Results-Oriented Marketing Campaigns

Sales Benchmark Index

Magazine Marketing Strategy

Happy Halloween from Campaigner Email Marketing!

Inside Campaigner

Campaigner Email Marketing Halloween Happy Halloween Have a Spooktacular Haunting!

Have You Tried A/B Split Testing Your Email Campaigns? It's Easy!

Inside Campaigner

Campaigner’s easy-to-use A/B Split testing increases contact engagement, interactions and conversions in your email campaigns. Take a look at this brief video to see the great features included in our industry-leading A/B test solution: For more information on A/B Split Testing, please visit Campaigner at. link].

Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign

Vertical Response

Here are some of our favorite Halloween campaigns already hitting inboxes. The post Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign appeared first on Vertical Response Blog. Fall is officially here. Before you know it, trick-or-treaters will come knocking. Is your business ready? Total spending is expected to reach $8.4 Spooktacular Subject Lines.

May Email Campaign Planning Tips

Inside Campaigner

Take a look at these tips from Campaigner for creating email campaigns focused on Memorial Day and other May holidays! For more information on Campaigner email marketing services please visit www.campaigner.com. Campaigner Email Marketing Email Campaigns Email Marketing Services Email Marketing Tips Memorial Day Memorial Day Email Planning

Building Strategic Display Remarketing Campaigns

Inside Campaigner

By setting up strategic remarketing campaigns, you can follow up with those visitors who did not purchase and recover some of those lost customer orders. You may already be familiar with the concept of email remarketing, that is, using email drip campaigns to nurture leads, recapture shopping cart abandons or cross-sell and upsell products and services. What is Display Remarketing?

New Campaigner Video Portal Launched!

Inside Campaigner

Campaigner recently added an entirely new section to the website to provide customers with easy access to all feature overview videos, as well as the ability to watch our many, helpful tutorial videos. The Campaigner Training section is located at [link]. A/B Split Testing - Feature Overview Video. Campaigner API. How to Copy or Resend an Email Campaign. Email Reporting.

Campaigner Reporting Video Sneak Peek

Inside Campaigner

With Campaigner Email Reporting, you can gain valuable insights, from every email campaign you send, about what resonates with your subscribers — so you can continually fine-tune your campaigns and improve your success rates. to see a new overview video of Campaigner’s industry-leading, targeted reporting. What readers click on. Please visit [link]. Platform Reporting.

'Share a Coke' Campaign Quenches Consumers' Thirst for Nostalgia

The 1to1 Media Blog

But, as the brand breaks free from this holiday affiliation, its summertime ''Share a Coke'' campaign has made an indelible mark on the way consumers perceive the product and its values. Over the years, many have come to associate Coca-Cola with adorable polar bears. Every Christmas, they slip and slide across the North Pole while guzzling their favorite soda.

List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

When you engage in email marketing, you primarily rely on the information you generate from email campaigns. From this campaign, you can see who opened the email and who didn’t. In this scenario, the best way to segment your campaign list is by activity. And look at all the other positive ways this practice can impact your email campaigns. Wouldn’t you agree?

Campaigner's Email Design Cheat Sheet

Inside Campaigner

Last month we shared our email marketing cheat sheet , and this month we are offering a few tips from our in-house email template designer on how to design an effective email campaign. Designing a responsive email design can help you deliver a fantastic email experience to your subscribers, no matter what device they are viewing your email campaign on. Maximum width of 600 pixels.

Amp Up Your Email Marketing Campaign with Video

Ian Brodie

In this article Andrew gives some tips on using video in your email campaigns. If you don’t have a video presence in your email marketing campaign, you are behind the curve and fighting with one hand tied behind your back. Adding a video element to your email campaign can make your business stand out and give your company the image of a modern, innovative player.