Trending Sources

2017 New Sales Behaviors: Replace Plan with Campaign

Increase Sales

Say, Write and Think Campaign Instead of Plan. Brief Return to History: If strategy means for a general to deceive his enemies, then in modern terms it means for you as a SMB owner or a sales professional to deceive and defeat your enemies.  To achieve this desired end result, generals used the word campaign instead of plan. Later upon French influence, the word meant open country.

4 Strategies Salespeople Can Take Away from Political Campaigns

Pipeliner

There’s a lot of speculation about who will be the next presidential candidates in the upcoming campaign. The post 4 Strategies Salespeople Can Take Away from Political Campaigns appeared first on Pipeliner CRM Blog. Who will begin to pull away and become the obvious frontrunners, and who will eventually seal the deal? Salespreneurs

The Definitive Guide to Campaign Planning

Sales Benchmark Index

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. Today’s show provides the definitive guide to campaign planning from.

3 Sure Fire Ways for Campaign Success

Sales Benchmark Index

CMO Marketing Resources Campaign Design Do you have enough leads? The marketing team is expected to provide sales with a set number of leads each month. Are you hitting this number? Probably not. Even if you are, who would turn down more leads?

How to Measure Campaign Effectiveness

Salesfusion

You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off.

When Prospects Go Silent – 4 Tips For Follow-Up Campaigns That Work!

Pipeliner

The post When Prospects Go Silent – 4 Tips For Follow-Up Campaigns That Work! Here’s a scary fact: Sales professionals spend over 40% of their productive time in following up with their prospects. While the most popular media have been email and phone call, hit rates are just not as high as they should be. Tim Wackel and I recently presented a webinar, “When Prospects Go Silent – Creating [.] appeared first on Pipeliner CRM Blog. Sales Effectiveness

The Top 4 Nurture Campaigns You Need to Start Doing

Salesfusion

The post The Top 4 Nurture Campaigns You Need to Start Doing appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing

Transition to a Scientific ROI on Marketing Campaigns

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, Article Marketing Strategy B2B marketing campaign campaign proforma campaign ROI marketing attribution marketing roiThe goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science.

How to Build a Lead Nurture Campaign

Sales Benchmark Index

CMOs that excel at Lead Nurturing generate higher quality and quantity sales ready leads. Forrester Research states a 50% increase, 33% lower cost per lead. Aberdeen Group finds 2x win rate with 47% higher average order value. SBI client experiences validate these findings. In a complex selling environment, impactful lead nurturing is a competitive advantage.

Prospecting is a Campaign

The Sales Blog

Prospecting is a Campaign is a post from: The Sales Blog | S. Prospecting is a campaign. Instead, you might think of a prospecting as a campaign, as component parts that together allow you to open a relationship. It’s a campaign. Instead think of prospecting as a campaign and build five or six touches in front of that cold call. Anthony Iannarino. Questions.

The Most Creative Valentine’s Day Gift Campaign This Year

Mukesh Gupta

One campaign that caught my attention was the one from Bata – the shoe company. I got an email with the below images in the emailers. The thing about this campaign is that it is surprising and funny and positions the brand in a very young and vibrant way. What is even more surprising is that the images in the mailer and the images on their campaign  website were not the same, but very similar. The post The Most Creative Valentine’s Day Gift Campaign This Year appeared first on Musings of A Salesman. Click to view slideshow.

Switching Things Up – Why You Should Try Flipping Nurture Campaigns

Salesfusion

Nurture campaigns don’t always need to get stronger over time. The traditional nurture campaign, as the name implies, warms up (or nurtures) prospects by starting off light and giving / asking for more and more over time. The Case for a Flipped Nurture Campaign. Additionally, your flipped nurture campaigns should not be long. Well, you can. Marketing Insights.

Insufficient Leads? How to Boost Campaign Effectiveness

Sales Benchmark Index

There is a skill gap in knowing how to build & execute marketing campaigns. If you cannot run effective campaigns, you will be hard-pressed to generate leads. There are two steps to effective campaign execution: Planning and Execution. In this post, I'll walk you through the mechanics of Campaign Planning. We will cover campaign execution best practices next time.

Live Webinar: Simple Tips to Improving Campaign Performance

Inside Campaigner

That being said, your email database is the foundation of your email marketing strategy and, as an email marketer, it is crucial that you have a clean list of contacts that are likely to interact with your email campaigns! For more information on Campaigner, please visit www.campaigner.com. It’s all about the data we keep! The average email list depreciates by 25% every year.

Campaigner Partners with AddShoppers to Provide Leading Influencer Marketing Solution

Inside Campaigner

Campaigner is pleased to announce that we are now partnering with AddShoppers, the world ’ s leading on-site influencer marketing platform! With the AddShoppers integration, Campaigner customers can now tap into the power of influencer marketing to boost average revenue per visitor and list growth. For more information on Campaigner visit www.campaigner.com.

Generating Revenue with Hyper-Targeted Marketing Campaigns

Sales Benchmark Index

Today’s topic is how to capture attention with great marketing campaigns. Campaign Campaign budgets are limited and these campaigns need to generate revenue. We will demonstrate how to generate a return on the campaign dollar. To follow-along, download our 10th annual workbook, How to.

How to Use Campaigner Subscription Management Forms

Inside Campaigner

Watch this short Campaigner Email Marketing video tutorial to learn how to create custom subscription management forms and update preferences pages or unsubscribe forms. For more information on Campaigner please visit www.campaigner.com. Campaigner Email Marketing Editing Email Preference Pages Editing Email Unsubscribe Forms Email Marketing Email Subscription Forms Email Tutorial

Tips for Last-Minute Holiday Email Campaigns

Inside Campaigner

With just a few weeks left until Christmas, most eCommerce stores have already launched their holiday marketing campaigns, but don’t worry if you have waited until the last minute! Here are seven tips for last minute holiday marketing campaigns that you can, and should, still launch: 1. Put your Santa hat on, the holiday shopping season is here! Don’t Abandon Sleigh!

Simplicity & Visuals: Mobilizing Your Email Marketing Campaigns

Inside Campaigner

Before crafting your next email campaign, remember, about 56 percent of Campaigner emails were opened on smartphones and tablets from June to September 2012, according to the Leveraging Mobile Email Marketing Template. If marketers don''t target a mobile audience and optimize email campaigns, lead opportunities are lost. It''s the age of mobile adoption, indeed. bar, etc.

Sales Campaign Strategy: The CLOSERS Model

The Sales Insider

This model is basically a seven-ingredient menu for the elements that make up a strong inside sales campaign. We use this system for our consulting model. C is campaign. L is lists and leads. O is offers. S is skill. E is effort. [.]. Sales Operations sales campaign strategy sales operations sales reporting I want to introduce to you what we call the CLOSERS model.

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Vertical Response

The post The Surprisingly Best Times to Send Your Email Marketing Campaigns appeared first on VR Marketing Blog. Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” AdWeek Infographic based on Experian study. Unique open rates averaged 21.7% Weekend Warriors. Mobile Matters.

How to Use Campaigner Workflows: Video Tutorial

Inside Campaigner

Watch this short Campaigner Email Marketing video tutorial and learn how to use Workflows to automate email campaigns for more effective sending and increased subscriber engagement. To see additional Campaigner Email Marketing tutorial videos please visit. link].

Tips for Email Newsletter Campaign First-Timers – Part I: Content

Vertical Response

If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create a successful email newsletter campaign that keeps readers engaged and eager for fresh content. The post Tips for Email Newsletter Campaign First-Timers – Part I: Content appeared first on VerticalResponse Blog. Starting a newsletter from scratch may seem a bit daunting. Ask yourself, “What is the purpose of my newsletter?”

Get Campaign Rock Star Status with Campaigner Engagement Scoring

Inside Campaigner

When you track the results of a new email campaign, what exactly are you measuring? This Campaigner infographic can help you to put on your music manager’s cap to divide your roster of contacts into categories based on their level of engagement and interaction with your brand, then groom your rising stars and clean house on the has-beens.

Campaigner Email Marketing: User Management

Inside Campaigner

The response was great so we thought we would share a little more information on this Campaigner feature. User management allows you to create different users on your Campaigner account which will help to keep your email marketing team organized. Take a look at the descriptions below: Account Owner: The account owner has the highest level access to everything within Campaigner.

Campaigner January Tips - Building a Strong Email Marketing Foundation

Inside Campaigner

Check out these Campaigner January tips to help your business build a strong email marketing plan: Tip #1. When you start to plan your email marketing campaigns, make sure to step back and think about what you’re trying to accomplish. Ask yourself what type of information would attract attention and get people to open, read and act on your email campaigns. A new year has begun!

Probably The Worst Email Marketing Campaign I’ve Gotten

Partners in Excellence

”  It would be unfair, though possibly not unreasonable, to use a bad marketing campaign from and industrial products company, or a an ERP software company, or similar organizations.  This campaign started yesterday: Subject: 2016 is the year for Kcd Enterprises Inc. I’ve refrained for some time whining about bad marketing.  After a while, it gets to be writing about the same bad practices time after time, we don’t learn much. I, also, reserve my critiques for “professionals.”  2016 is the year of digital marketing and you need to get on board. Hello? 

You're Invited to Campaigner's A/B Testing Live Webinar!

Inside Campaigner

Wouldn’t it be great if you knew in advance which subject line, from name and design in your next email campaign would pull the most responses? You can — with the fully automated A/B Split Testing solution, Campaigner Experiments. Unlike virtually any other A/B Split Testing solution, Campaigner Experiments lets you test not just a few variations in a test — but as many as 50!

Using Content Campaigns to Boost Your Marketing

Ian Brodie

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”). The post Using Content Campaigns to Boost Your Marketing appeared first on Get More Clients: Proven Strategies to Attract and Win Clients.

LegalZoom’s Approach to Results-Oriented Marketing Campaigns

Sales Benchmark Index

Magazine Marketing Strategy

Introducing Campaigner Media Library

Inside Campaigner

We are pleased to announce the long awaited Campaigner ® Media Library. Our Media Library is a dedicated storage space where you can upload, organize and manage your email campaign assets. The Campaigner Media Library has been built to make your life as an email marketer effective and efficient. Quickly upload multiple images into your Campaigner account in just a few clicks.

Tips & Tricks for Effective Back-to-School Email Campaigns

Inside Campaigner

Parents and kids are prepping for another full year of learning, and it’s crucial for you to begin planning your email campaigns for the upcoming season. Even if you forgot everything you learned last year, there’s still plenty of time to get an A+ on your back-to-school email campaigns. The timing of your email campaigns is very important. Are you near a college campus?

A Painkiller Your Prospects Can’t Live Without – Marketing Campaign Planning

Sales Benchmark Index

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. To follow-along, download our 10th annual workbook, How to Make Your Number.

Happy Halloween from Campaigner Email Marketing!

Inside Campaigner

Campaigner Email Marketing Halloween Happy Halloween Have a Spooktacular Haunting!

May Email Campaign Planning Tips

Inside Campaigner

Take a look at these tips from Campaigner for creating email campaigns focused on Memorial Day and other May holidays! For more information on Campaigner email marketing services please visit www.campaigner.com. Campaigner Email Marketing Email Campaigns Email Marketing Services Email Marketing Tips Memorial Day Memorial Day Email Planning

Guest Article: “Avoid Acting like a Political Campaign,” by Megan Totka

Sales and Management Blog

Avoid Acting like a Political Campaign. decade ago, political campaigns were run through television ads, radio spots and full-page spreads in newspapers. Social media, email accounts and even cell phones are no longer safe from the intrusion of the political campaign season. Follow these tips to avoid joining the ranks of an overhyped political campaign gone stale: ·         Stay focused. Running an upbeat advertising or marketing campaign goes a lot farther than supporting a smear tactics. by Megan Totka. The good news? Positivity tends to attract positivity.

ACT 65

Have You Tried A/B Split Testing Your Email Campaigns? It's Easy!

Inside Campaigner

Campaigner’s easy-to-use A/B Split testing increases contact engagement, interactions and conversions in your email campaigns. Take a look at this brief video to see the great features included in our industry-leading A/B test solution: For more information on A/B Split Testing, please visit Campaigner at. link].

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Using Content Campaigns to Boost Your Marketing

Ian Brodie

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”). Get Clients Online content campaigns On March 25th I was a guest speaker at “Event Camp 2014″ in Abu Dhabi.

Building Strategic Display Remarketing Campaigns

Inside Campaigner

By setting up strategic remarketing campaigns, you can follow up with those visitors who did not purchase and recover some of those lost customer orders. You may already be familiar with the concept of email remarketing, that is, using email drip campaigns to nurture leads, recapture shopping cart abandons or cross-sell and upsell products and services. What is Display Remarketing?

New Campaigner Video Portal Launched!

Inside Campaigner

Campaigner recently added an entirely new section to the website to provide customers with easy access to all feature overview videos, as well as the ability to watch our many, helpful tutorial videos. The Campaigner Training section is located at [link]. A/B Split Testing - Feature Overview Video. Campaigner API. How to Copy or Resend an Email Campaign. Email Reporting.