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Top Tips For Retail Sales Success

MTD Sales Training

BBC Coventry & Warwickshire recently conducted a survey on what customers think of the retail sales professionals they encounter during their shopping trips and how they feel about the sales. [[ This is a content summary only. Retail Sales Training Tips customer experience retail sales retail sales professionals retail selling selling on the shop floorVisit my website for full links, other content, and more! ]].

Lessons in Retailing.

Mukesh Gupta

We visited multi-brand retail outlets like Reliance Digital, Chroma, Adishwars, Vivek’s, Unilet, Pai International and a few more. It is the brands responsibility to continue to train the sales executives of the multi-brand retail outlets on an ongoing basis, at lease before a high profile promotion. It is the brands responsibility to ensure that there is not much disparity in pricing in the market (I was offered anywhere between 51500 INR to 62000INR for the same product) depending upon which retailer I spoke to. The post Lessons in Retailing.

18 Essential Retailing Articles

Strategic Sales Growth

Here’s a great selection of 17 of my favorite articles that I think represent the latest trends in retailing and illustrate how some leading retailers are taking advantage of them to reinvigorate their businesses and brand: 1. Samsung Experience Shops at Best Buy: Retailer as host or hostage?” Best Buy CEO Outlines Turnaround Plans,” AP, November 13, 2012, 5. 

50 All-Time Great Retail Subject Lines

Vertical Response

As a retailer, your email marketing is probably mostly aimed at selling. Sometimes all you need is a little vase lift   (retailer selling vases). Seriously flattering jeans (retailer selling jeans, obviously – swap out jeans with your own product ). How [your company] got its name (retailer selling lingerie, telling a story inside the email). You’re Invited! TODAY.

10 Retail Marketing Ideas to Boost Sales

Vertical Response

Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently. To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. 1. Send your retail emails for free with VerticalResponse.

Five Retail Trends for 2014

The 1to1 Media Blog

January tends to be a quieter month for retailers after the rush of the holidays. Not only are many consumers shopped out, but the receipt of credit card bills can be a rude awakening of holiday overspending. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

A Good Example of Innovation in Retail Banking – Alpha Bank

Mukesh Gupta

If there was an industry that needed to come up with innovative solutions, it was the Retail banking industry.  I cant even remember when was the last time that this industry actually came up with an innovative offering from the start of the internet banking era. hope that there are many more such innovative products that banks could launch for their retail customers. To get fit.

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

If your retail location has won awards, such as having a Zagat rating or Best Of category, you can display this on your search ad. If you have a retail store, you can highlight sales, promotions, or popular items. Whether you’re a local business or an online retailer, competition can be fierce. There are no additional fees for using ad extensions. Location Extensions.

3 Auto-Responders Every Retailer Should Consider

Vertical Response

Retailers can also save time and keep customers engaged by setting up auto-responders. The “Surprise and Delight” auto-responder is one that many retailers include in their communication plan. Simply put, it’s an out-of-the-ordinary email that a retailer sends to a customer that elicits an emotional “ahhhh” moment. Surprise and Delight. Countdown.

5 Product-Selling Email Subject Line Tips for Retailers

Vertical Response

Get that cash register ringing by using these five email subject line tips specifically for retailers (though they can be tweaked for use by other industries). 1. In this subject line the retailer asks, “Who’s our latest style muse?” For more subject line inspiration, check out this list of 50 All-Time Great Retail Subject Lines. Show a sense of urgency.

5 Cheap and Cheerful Ways to Promote Your Retail Business

Vertical Response

You’ve got a retail business, but do potential customers know it exists? Here are 5 effective ways to promote your retail business on a budget. 1) List Building. Grab our list of the 50 All-Time Greatest Retail Subject Lines that you can try out the next time you send an email to your audience. 2) Public Relations. Small Business Marketing retail

[Webinar Wrap-Up] Incentive Compensation in Retail: 5 Bottom-Line Benefits

OpenSymmetry

With the holiday season just around the corner, there is no better time to ensure your company will earn its share of the retail market pie. Today’s retail industry is fraught with new and ever-changing challenges, making earning a piece of the pie more difficult than ever before. In today’s market, can retailers afford to ignore this untapped earning potential?

Getting Creative with Holiday Retail Marketing

The 1to1 Media Blog

The calendar might read September 1, but retailers are already busy planning for the holidays. As 1to1 Media Senior Writer Judith Aquino points out in this week's feature, "How to Overhaul Your Holiday Retail Strategy," although holiday spending is projected to jump by as much as 5.7 percent this year thanks to lower gas prices and declining unemployment rates, retailers will continue to remain under pressure to distinguish themselves from competitors and to find creative ways to engage with shoppers.

Is Technology Outpacing Retailer's Willingness to Invest?

The 1to1 Media Blog

The NRF's Big Show last week served as retail's playground for cutting-edge technology. From robot associates to wearable computers, technology will serve as a driving force in how retailers will deliver the customer experience. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Marketing customerengagement customerexperience nrfsbigshow nrf16

Retailers Accelerate their Journey into the Cloud

The 1to1 Media Blog

Within the past few years, cloud computing has gained traction in the retail space as a means to provide a seamless customer experience. Stitching together customer touch points across brick-and-mortar stores, ecommerce, and call centers continues to be a major obstacle for retailers. But cloud computing offers a possible solution by allowing companies to connect various databases and deliver services at minimal capital expenses. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Customer Experience homepage

9 Must-Attend Retail Trade Shows for 2015

Vertical Response

In a recent article on Forbes , Georganne Bender, a retail speaker, consultant and recognized industry expert, and her partner Rich Kizer both stressed the importance and value that businesses of all sizes gain from attending trade shows. “Over the years we have spoken to retailers who have avoided trade shows for a variety of reasons, but one reason that is fairly common is due to the expense of travel to attend. With that, we’ve compiled this list of nine must-attend retail trade shows in 2015 – Feel free to add and share your favorites!

Market Segmentation 101 for Retail Businesses

Vertical Response

An example includes online retailers who personalize their website to visitors by recommending products based on prior purchases. The post Market Segmentation 101 for Retail Businesses appeared first on VerticalResponse Blog. One of the most valuable strategies for effective marketing is segmentation. What is marketing segmentation? Why do we have to segment? Conclusion.

Unified Commerce Brings Omnichannel Retail Strategy to the Next Level

The 1to1 Media Blog

For modern retailers, in particular, consumer expectations continue to drive the need for omnichannel innovation. But, as seamless experiences become integral to the average customer engagement strategy, retail brands must ensure that all channels are aligned internally in order to outwardly secure consumer satisfaction.

Making Contextual Connections with Retail Customers

The 1to1 Media Blog

Ongoing changes in consumer shopping behavior continue to place pressure on retailers. For instance, while retailers saw a projected 4.1 retail store sales fell 8 percent during the 2014 holiday season, according to respective reports by the National Retail Federation and RetailNext. percent lift in holiday spending by consumers, U.S. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. contextualcustomerexperience nrfnationalretailfederation nrfsbigshow retailtrends

Planning for Retail Success in 2016

OpenSymmetry

It is no question that the retail industry is going through some significant transformations.  In fact, one of the major shifts is the end-to-end buyer process.  As one Forrester Research report points out, consumers now have everything they need to know about a product and/or service right at their finger tips.  The post Planning for Retail Success in 2016 appeared first on OS Blog.

Could Online Retailers Be Profitable and Grow?

Mukesh Gupta

Most online retailers are not profitable yet and the industry estimates are not looking good either. The online retail industry has so far been competing with each other on price and costly customer acquisition, which in combination does not auger well for profitability. Each retailer needs to create their own niche. In my opinion, this underlying assumption is no longer true.

3 Important Trends Retailers Must Know

Vertical Response

Good news for retailers! Dave Chaffey on Smart Insights gives online retailers the latest in growth figures. Perhaps even more insightful are the three big trends researchers have identified as areas of focus for retailers: Mobile, Millennials, and In-Store Beacons. This allows retailers the ability to personalize a customer’s experience as well as gather insights.

5 Customer Appreciation Emails Retailers Should Send

Vertical Response

Here’s a nice, customer-focused birthday message from a retailer. The post 5 Customer Appreciation Emails Retailers Should Send appeared first on VerticalResponse Blog. In business, it’s all about customer retention. According to Gartner Group , 80 percent of your future revenue will likely come from just 20 percent of your existing customers. People like feeling heard.

Five Bottom-Line Benefits for Incentive Compensation for Retailers

OpenSymmetry

The Retail Industry is one of the most quickly-changing environments. With the introduction of new technology, as well as buyer behaviors constantly shifting, retail organizations are often stuck with the constant challenge of being able to balance happy employees and happy customers. This turnover can cost retail organizations upwards of $4,725 per employee. The reason?

Lessons in innovation from a retailer

Mukesh Gupta

Now let me ask you a very important question. Please think well and through before you answer this: What happens if you are forced to put an expiry date on every product or service that you create? What if you have to take the product or service off your price list at the end of the expiry date, irrespective of how well the product or service did business for you. That is not the point.

My Recent Forbes Interview on Retail

Strategic Sales Growth

I had the pleasure recently of talking with Karsten Strauss of Forbes, on what we learned about customer service from our recent TimeTrade survey of retail executives and customers. You can read the complete article by clicking the links below: “It seems like the realities of retail are reinforced again and again. Read the complete article

Retailers Embrace Email to Restore Personalization

The 1to1 Media Blog

For the retail sector, incentivizing shoppers to interact with the brand across numerous channels encourages them to spend more and spend often. Personalization has become an integral component for successful omnichannel strategies, as companies understand that individualized experiences persuade customers to engage across multiple touchpoints, driving lifetime value and revenue.

2013 Retail Tends

The 1to1 Media Blog

Mobile wallets, smarter point of sales systems, and sending customers more targeted and personalized offers will be major trends for retail in 2013. At the National Retail Federation's Retail Big Show 2013, 1to1 Media caught up with a number of executives and asked about the hot trends that we expect to see in retail this year.

Retail Customer Service in the Time of the Millennial Mindset

The 1to1 Media Blog

When it comes to customer service, retailers are constantly searching for new techniques to personalize the shopping experience, catering to the specific individual, not the masses. Yet, while this definition appears to be widely accepted, what most retailers fail to recognize is that these descriptors apply to nearly the entire population. Especially the lazy part!)

6 Reasons Personalized Retail Customer Experience Matters More Than You Think

Strategic Sales Growth

More than 50% of retail executives surveyed say that  the way to combat showrooming is to provide a personalized customer experience. Source: TimeTrade Retail Survey). 2. Source: TimeTrade Retail Survey). 3. 9,600,000,000 per year is the amount sales would increase in the largest retailers with just a modest improvement in customer experience (Source: Forrester Research ). 4.

5 Retail Tips to Make the Most of Dads and Grads

Vertical Response

tips to capture retail sales for both fathers and graduates: 1. Marketing gift ideas for dads and grads is a popular retail trend. The post 5 Retail Tips to Make the Most of Dads and Grads appeared first on VerticalResponse Blog. Small Business Marketing retail marketing RetailerWhat do dads and grads have in common? Remind. Share ideas. Gift wrap for free.

Use Pinterest Analytics to Increase Visits to Your Retail Website

Vertical Response

The site’s visual format and user base have unique value for retailers. The post Use Pinterest Analytics to Increase Visits to Your Retail Website appeared first on VerticalResponse Blog. Pinterest is a social networking site in which users post and share – or pin – pictures. That’s where Pinterest analytics come in. Top Pins in the Last 30 Days. Interests.

50 Inspiring Retail, B2B and Non-Profit Subject Lines

Vertical Response

Notice as you peruse the list, differences between retail, business-to-business and non-profit. Retail. The post 50 Inspiring Retail, B2B and Non-Profit Subject Lines appeared first on VR Marketing Blog. If your subject line doesn’t grab your recipient’s attention, your message may never get read, and you don’t want that to happen! Have any favorites?

The 4 Emails Retailers Should Send for Mother’s Day

Vertical Response

As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Local retailers could also invite customers out to a mom-themed sale or event. This retailer creates a sense of urgency and offers an incentive to get subscribers to act. 4. The post The 4 Emails Retailers Should Send for Mother’s Day appeared first on VerticalResponse Blog.

3 Ways Retailers Can Capitalize on Digital Disruptions

Strategic Sales Growth

The introduction of new, disruptive technologies redefines core systems of retail, including payments and supply chain, and repositions everyone on equal footing. Retailers should stop shying away from digital options and learn to embrace them. In 2014 alone, we’ve seen significant growth in 3D printing, digital currencies and curated shopping with online retailers.

Retailer Trades Short-Term Sales of Amazon Prime Day for Long-Term Customer Growth

The 1to1 Media Blog

You've heard of "Christmas in July," but what about Black Friday in July? Yesterday, for the second year in a row, Amazon held its Amazon Prime Day, its mid-year Black Friday type of event. The single day of deals started last year when the company celebrated its 20th anniversary. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Relevance and Integration Are the Future of Retail

The 1to1 Media Blog

Being relevant to consumers, both online and in store, and integrating the Web experience with the brick-and-mortar one is key for retailers, experts highlighted at this week's National Retail Federation conference. Customers are no longer simply buying a product. They have journeys," said Steve Ladwig, Toshiba's president and CEO said.

4 Tips for Overcoming Big Data Dilemmas in Retail

The 1to1 Media Blog

Big Data continues to befuddle marketers, and those in the retail sphere are no exception. With consumer information constantly flowing into the organization, it can be rather difficult to keep everything under control and remain vigilant in case concerns arise. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Reinvent or Die: Retailers Assess Obstacles to Innovation at SAP's Retail Forum

The 1to1 Media Blog

Keeping up with customer expectations and the speed of change are timeless challenges that retailers face but the answers or solutions to these challenges are more varied than ever, said Pat Bakey, general manager of global retail at SAP, at the company''s Retail Forum in New York City this week. Customer Experience Marketing homepage

SAP 11

New Campaigner Solution for Internet Retailers and High-Volume Senders

Inside Campaigner

Campaigner® is announcing availability of the latest version of its Campaigner Email Marketing for Professionals, a sophisticated solution for Internet Retailers and other high-volume email senders. The latest Campaigner solution helps Internet Retailers address the need for a sophisticated, integrated solution to manage the targeting, sending and tracking of millions of emails per campaign.