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Client Side Experience of Customer Retention Efforts

Babette Ten Haken

Consider the quality of client side experience for your customer retention efforts. Worse than that, leave customer retention efforts up to other people in your organization. The duration and quality of client side experience of customer retention efforts is firmly in your hands. However, why do your customer retention efforts continue to be self-serving? syndrome.

The Second Sale and Customer Retention Strategy

Babette Ten Haken

The second sale impacts customer success and customer retention. Customer retention, and the second sale, is solidly in the hands of this unofficial second sales team. Your customer retention team, that second sale team, truly understands the voice of end user experience. The focus on the second sale and customer retention is cross-functional collaboration. Why not?

Customer Retention Strategy leverages Renewals

Babette Ten Haken

Do you have a solid customer retention strategy in place? Let’s say you work for a company with a selling culture that constantly pushes new business acquisition rather than customer retention (pretty much most companies). That’s no customer retention strategy at all. Customer retention strategy requires sales vision. Or would you prefer not to think about this? Boring….

Hi There, Internal Customer Retention Experts Here

Babette Ten Haken

We are your organization’s internal customer retention experts. We are your super hero, powerful, internal customer retention experts. We reviewed your customer retention rates before we blogged today. As your internal customer retention experts, we have some suggestions moving forward. Hello there. We love to retain your sales team’s customers. Here’s some news.

Capital Equipment Customer Retention Strategy leverages IT Alliances

Babette Ten Haken

Smart capital equipment customer retention strategy leverages collaborative alliances within a smarter IT organization. smart capital equipment customer retention strategy is “Always On” and always focused on “What’s Next?” Traditionally, capital equipment manufacturers leverage a customer retention strategy targeting equipment maintenance. That seems like a long time.

5 Ways to Improve Customer Retention with Marketing Automation Tools


How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business. Ways to Use Marketing Automation Tools to Improve Customer Retention.

5 ways marketers can drive customer retention to achieve growth


The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion. Marketing Automation

Upgrade Your Customer Retention DNA Already, Will You?

Babette Ten Haken

Customer Retention DNA is challenged by new ideas, new scenarios, and new marketplaces. Perhaps the biggest challenge to yesterday’s customer retention strategy is the Internet of Things (IoT). Currently, customer retention DNA lags behind the unrelenting pace of tech advances of the IoT. Is this approach part of your current customer retention strategy?

Leverage Team Masters for Customer Retention

Babette Ten Haken

These Masters are valuable components of customer experience, customer success and customer retention. Do you include team Masters within your customer retention strategy? Identifying critical-to-outcome team Masters are the secret sauce of a solid customer retention strategy. Babette Ten Haken is a writes,   speaks   and coaches about customer success for customer retention.

Post Sale Customer Abandonment impacts Customer Retention

Babette Ten Haken

Often, sellers leave customer retention, and customer experience, up to everyone else in their organization: the “non-sales” people. You become the fulcrum continuously leveraging communication, collaboration, customer experience and customer retention. These often valuable, sometimes intuitive and potentially under-compensated employees own customer retention.

Time for a Customer Retention Upgrade to your Business Strategy?

Babette Ten Haken

Is it time to conduct a customer retention upgrade to your business strategy? Do you react to or anticipate customer retention issues? customer retention upgrade pokes holes in Us versus Them  silos. The Others are your customer retention superstars. First of all, a customer retention upgrade is a key component of an enlightened sales strategy.

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

Most experts agree that it can cost many times more to acquire a new customer than it does to retain an existing one, and a Bain & Company study indicated that increasing customer retention by 5 percent increases profits by 25 to 95 percent. Here are three strategies you should be focusing on that can improve customer experience to increase both acquisition and retention.

Post Sale Team VoC and IoT Customer Retention

Babette Ten Haken

Post Sale Team VoC strategy (Voice of the Customer) is critical to IoT (Internet of Things) customer retention. Post sale VoC team strategy creates value for customers by offering triage while executing your organization’s customer retention strategy. That is customer retention strategy in my Playbook. Think about it. These teams have hybridized skills.

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Retention Enhancements

Software Business Blog

Automate Customer Acquisition and Retention. Avangate offers a range of solutions to boost your conversion rate, created with retention in mind at every stage of the commerce lifecycle. With the built-in Account Updater Services, Avangate proactively updates cards for subscription customers prior to expiration – increasing retention by 10%-40%. Grow with the Power of Data.

The Two Sided Sword of Employee Retention

Increase Sales

Yesterday I came across this unattributed remark as I seeking quotes on employee retention including team building and human resources: “A company is known by the people it keeps.” Many states have best places to work for as well as national surveys that suggest what organizations handle employee retention very well. Employee retention for business leadership is all about what I call the 7 Rs: Right people in the. Business Leadership customer loyalty employee retention employee turnover engaged workforce high performing culture right people in the right seats

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Software Business Blog

The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. This will reduce involuntary churn, increase your customer retention rates, and improve the satisfaction of both new and existing users of your software. Does your company use any of these tested strategies to increase customer retention? Tested Tactics.

Why 80 Percent of Companies Lose at Customer Retention

Score More Sales

The post Why 80 Percent of Companies Lose at Customer Retention appeared first on Score More Sales. Every day you can see examples of how big brands and small brands are blowing it when it comes to getting new customers and then retaining them. Just go in to a retailer in a mall or in a big box store somewhere and try to have a really great interaction with an employee. Ask Your Customers.

Podcast: A Sales Reorg with 99% Customer Retention & 5% Rep Turnover

Sales Benchmark Index

Dan Perry recently interviewed Matt Boice, Vice President of Sales Ops at TEN. The Enthusiast Network, founded in 1948, is a media company with the largest concentration of males between 18-34 within the automotive and outdoor adventure market. TEN has been on a tear lately growing their social followers 512% since 2013 sitting now at 74 million.

How to Use Business Reviews to Increase SaaS Customer Retention

The Sales Insider

Retention is one of the main challenges tech companies face. Selling Strategy Account Management saas business reviews saas customer retention Keeping customers after their initial contract ends can be difficult if decision makers do not clearly see the value in using your product. That’s why SaaS companies need good account Read more.

Customer Retention, Different Approaches

Partners in Excellence

Customer retention is a critical issue.  But it seems companies take two different approaches to customer retention. Then there are those that take a different approach to customer retention.  They realize all the “legalese” will keep a customer if they are truly unhappy and that punitive terms are not a customer retention strategy.  ” .

4 Tips to Increase Retention and Drive Upsell

Microsoft Dynamics

The bottom line is, if you’re serious about customer retention you need the data, analytics, and drive to stand out from the crowd. Brand switching is up 29 percent since 2010, and poor customer service is to blame. In the US alone, customers are taking $1.6 trillion in revenue with them as they swap from brand ‘A’ to brand ‘B’. Identify your at-risk customers. Change their minds. Reach out.

Customer Retention, Whose Job Is It Anyway?

Partners in Excellence

I wrote, Customer Retention-Different Approaches , the other day.  It stimulated a lot of discussions.  One of the most interesting was with my friend Brian MacIver.  He reminded me of the terrible difficulty sales people have in retaining and growing business with existing customers, as well as the absence of customer retention strategies in many organizations. Sales is tough enough. 

Improving Your Customer/Client Retention – Video Blog

MTD Sales Training

Customer/Client Retention building a loyal client base client retention customer retentionAs a sales person, I’m sure you are aware how important it is to develop a loyal client base as this will provide a great level of security for your business through the down periods that all. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Gaining BuyIn for an Industrial IoT Customer Retention Strategy

Babette Ten Haken

Companies wrestle with the impact of an IIoT customer success and Industrial IoT customer retention strategy. They have their hands full executing their current customer retention strategy. Capitalizing on the opportunity to demonstrate even greater value in software and hardware offerings becomes key for an IIoT customer retention strategy. This is the Future of Work.

The 3 Main Components That Drive Customer Loyalty

MTD Sales Training

Customer/Client Retention client retention customer loyaltyMost companies agree that loyal customers are the lifeblood of their business. Clients who return continuously to restock or re-purchase make it easy for companies to provide service and back-up. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Customer Retention, A Rant

Partners in Excellence

What are your strategies for customer retention?  Do you see if you can keep them?  Do you learn from them if you can’t? Related posts: Performance Management Friday — Customer Retention/Customer Attrition. Business is tough everywhere.  As sales professionals, we struggle to find business and meet our quotas. Losing business that you had previously won is tragic. The first is one of our company’s banks.  We keep accounts in a few banks around the world. Originally, we established multiple accounts to help make it easier for our people to do business.

Smart Manufacturing Plant Strategy tests Organizational Dynamics

Babette Ten Haken

Babette Ten Haken writes,   speaks   and coaches about customer success for customer retention. A smart manufacturing plant strategy tests organizational dynamics. Executing smart manufacturing plant strategy should start simply rather than trying to boil the IIoT ocean. Rich Carpenter, GE, Product General Manager, Panelist, IMTS2016 GAMS. Is this mandate even possible?

Lessons in Retention for TM practitioners

The Productivity Pro

Lessons in Retention for TM practitioners. Here are my key take-aways from his presentation on employee retention. 1. By Carlos Botero, VP of HR, DIRECTV. From the September 8, 2011 meeting of the CO New Talent Management Network ( ), at the DIRECTV facility at 161 Inverness Drive West in Englewood, as written by Laura Stack. Under the leadership of Carlos Botero, who took over as VP of HR in July 2008, DIRECTV is on track for a 24% employee churn in 2011, down from a high of 110% in 2008. How was this accomplished? “Great talent follows great talent.”

Confessions of a Recovered Sales Hoop Jumper

Babette Ten Haken

Do I need to tell you what my customer retention rates were? Babette Ten Haken is a management consultant, strategist, speaker and coach focused on customer success for customer retention. I admit it. I was a sales hoop jumper. Especially early on, when I was an over-anxiously sales newbie charging after seemingly unrealistic sales quotas. listened. wanted to please.

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Communication Dysfunction impacts Customer Success

Babette Ten Haken

They are unable to create highly valued outcomes that contribute positively to customer success and customer retention. She traverses the interface between tech workforce hiring strategy and developing collaborative technical and business teams focused on customer success and customer retention. Your customers’ success also is impacted as part of the package deal. It is demanding.

Targeting Transactional Customer Experience or Long Term Strategy?

Babette Ten Haken

You miss capturing strategic, mission-critical processes and opportunities essential for impacting customer success and customer retention. As long as decision makers, buyers or managers continue to complete CX surveys, can you be certain you understand critical-to-outcome differences impacting customer success and customer retention? Customer experience is a perception.

Industrial IoT Sales Strategy, September 2016 Blog Post Roundup!

Babette Ten Haken

That outcome is continuously providing better and better customer experience for customer success and customer retention. We will continue our journey, because the successful outcome of an industrial IoT sales strategy is customer retention. I Babette Ten Haken writes,   speaks   and coaches about customer success for customer retention. Babette.

Customer Fade-away and Lost Sales Opportunities

Babette Ten Haken

Is your Customer Experience Strategy focused on customer retention? Babette Ten Haken is a writes,   speaks   and coaches about customer success for customer retention. Customer Fade-away happens. Customers you really didn’t pay much attention to gradually ride off into the sales sunset. You didn’t even know you lost them. There’s been quite a bit of attrition over the years, eh?

Keep Your Affiliate Relationships Fresh with Retention Campaigns

Software Business Blog

This article answers common questions about affiliate fatigue and teaches you how to run retention campaigns that help affiliates spark sales, benefiting your bottom line and their affiliate business. Knowing  what your top affiliates need from you will help prioritize ways to improve your program and retention campaigns. How do I craft retention campaigns? Commission.

Client Retention Lessons from Software as a Service

The Sales Blog

Client Retention Lessons from Software as a Service is a post from: The Sales Blog | S. Anthony Iannarino. Not too many years ago, there was no such thing as software as a service ( SAAS ). The business model didn’t exist. Instead, you bought a packaged box with the software enclosed on a disk, and you ran the software on your computer. But software companies learned that they could create and capture more value with a better model. But more important still, they could generate predictable revenue. As long as you are subscribed, you pay every month (or in some cases, every year).

Make Data Scientists Your New Best Friends

Babette Ten Haken

Babette Ten Haken writes,   speaks   and coaches about customer success for customer retention. CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY ENTREPRENEURS & STARTUPS LEADERSHIP SALES ENGINEERING COLLABORATION TECH WORKFORCE HR STRATEGY big data data science data scientists IoT predictive analyticsData scientists are my new best friends. strongly suggest they become yours, as well. Data science is an interdisciplinary field. Got a data scientist lurking around your own organization? How about your software vendor’s organization? You know Them. Like today?

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Slaughterhouse Questions and Customer Discovery

Babette Ten Haken

Your discovery process also identifies how to structure your customer retention strategy, including cross-selling and upselling. Babette Ten Haken writes,   speaks   and coaches about customer success for customer retention. Slaughterhouse questions might not sound like much, initially. traveled the country co-selling with local sales teams. I was somewhere in Oklahoma. How about you?

Why your Upselling Strategy does not make sense

Babette Ten Haken

Upselling strategy impacts customer success for customer retention. Included is a valuable Buyer Skepticism Checklist you will find helpful in pivoting your upselling tactics into a relevant customer retention strategy. Babette Ten Haken is a management consultant, strategist, speaker and coach focused on customer success for customer retention. Trust me on that one.

How To Improve Customer Retention and Your Bottom Line


Customer retention is becoming more of a focus in the digital age – what with all the marketing channels, analytics options and automated systems. Customer retention begins with superior customer service. The cost of not improving customer retention can ruin your ability to become more profitable. Sure, customer retention affects top line growth. In a big way. Sales.

Are Sticky Customer Lifecycles Really Dead in the IIoT?

Babette Ten Haken

Rate of customer retention becomes the barometer of a customer’s experience and their “stickiness” However, when sales people are busy hunting, it is difficult to keep an eye on customer retention metrics. And And besides, isn’t customer retention the responsibility of someone else in your organization? Customer retention is impacted as well.