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Deploy Your Customer Retention Game Plan

Babette Ten Haken

When do you deploy your customer retention game plan? Create your customer retention game plan long before you close a sale. Otherwise you continue the customer retention status quo of reacting to the customer. There’s customer retention game plan starts by focusing on the specific products, processes, information and industry trends which best contribute to client success.

Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Explaining customer loyalty and customer retention for the IIoT ecosystem seems like comparing apples and oranges. Are traditional customer retention models too reactive? The traditional role of customer retention is reactive and transactional, focused on preventing customer defection. Retaining them involves executing a predictive and prescriptive customer retention strategy.

Client Side Experience of Customer Retention Efforts

Babette Ten Haken

Consider the quality of client side experience for your customer retention efforts. Worse than that, leave customer retention efforts up to other people in your organization. The duration and quality of client side experience of customer retention efforts is firmly in your hands. However, why do your customer retention efforts continue to be self-serving? syndrome.

Sporadic Customer Retention Strategy is not a Strategy at All

Babette Ten Haken

Sporadic customer retention strategy tends to appear in three forms. Then, there are huge failures in manufacturing execution or post-sale service delivery quality that derail any chances for customer retention. Finally, periodic execution of customer retention strategy can lack substance, relevance and value in the eyes of your customers. You are better than that. Your choice.

Old School Customer Retention Tactics impede SMB Manufacturers

Babette Ten Haken

Customer retention tactics are critical to executing SMB manufacturing strategy. There are two customer retention scenarios. Old school customer retention tactics impede SMB manufacturers, like you, from growing, expanding and sustaining their businesses. Old school customer retention tactics reinforce status quo business habits: yours and your clients. Her focus?

4 Customer Retention Relationship Building Blocks for What’s Next

Babette Ten Haken

A customer retention relationship building block focuses on “What’s Next?” rock-solid customer retention strategy leverages curated and enhanced relationships. Chew on the value of these 4 customer retention relationship building blocks. This focus results in sales people with short attention spans for customer retention. ” for customer success.

Customer Retention Team Mindset is about What’s Next

Babette Ten Haken

Customer retention team mindset not only results from discipline and process. Customer retention team mindset also trains everyone’s brain to become proactive and anticipatory of “What’s Next? ”. Catalyzing customer retention team mindset especially is important in the industrial Internet of Things (IIoT) ecosystem. “What’s Next?” Consider that “What’s Next?”

Post Sale Customer Abandonment impacts Customer Retention

Babette Ten Haken

Often, sellers leave customer retention, and customer experience, up to everyone else in their organization: the “non-sales” people. You become the fulcrum continuously leveraging communication, collaboration, customer experience and customer retention. These often valuable, sometimes intuitive and potentially under-compensated employees own customer retention.

Customer Retention Value Propositions for the IoT Ecosystem

Babette Ten Haken

IoT (Internet of Things) customer retention value propositions transition an organization’s focus. customer retention value proposition remains nimble and flexible throughout a customer’s lifecycle. Customer retention value propositions expand the value of your offering, post-sale. There is nothing fixed, limited or static about IoT customer retention value propositions.

The Second Sale and Customer Retention Strategy

Babette Ten Haken

The second sale impacts customer success and customer retention. Customer retention, and the second sale, is solidly in the hands of this unofficial second sales team. Your customer retention team, that second sale team, truly understands the voice of end user experience. The focus on the second sale and customer retention is cross-functional collaboration. Why not?

Hi There, Internal Customer Retention Experts Here

Babette Ten Haken

We are your organization’s internal customer retention experts. We are your super hero, powerful, internal customer retention experts. We reviewed your customer retention rates before we blogged today. As your internal customer retention experts, we have some suggestions moving forward. Hello there. We love to retain your sales team’s customers. Here’s some news.

Target Continuous Win Loss Insights for Customer Retention

Babette Ten Haken

However, as a customer retention strategy , you are selling yourself short. Determine  elements of your own sales strategy  which are critical to customer success and customer retention. Create a customer retention strategy which targets win loss insights. Become more proactive and anticipatory when you incorporate this strategy into your customer retention game plan.

5 ways marketers can drive customer retention to achieve growth


The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion. Marketing Automation

5 Ways to Improve Customer Retention with Marketing Automation Tools


How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business. Ways to Use Marketing Automation Tools to Improve Customer Retention.

Does Legacy Mindset impact Customer Retention?

Babette Ten Haken

It is difficult to have your customers’ backs when the teams responsible for customer retention focus on getting in each other’s way. Executing a customer retention strategy has never been a solo act. The IIoT customer retention ecosystem favors organizations and individuals who are data-conversant and insight-driven. Come on. You have been there. have too.

Big Data Strategy for Customer Retention, October 2016 Blog Posts

Babette Ten Haken

Are you or your organization waiting for the “right” time to take a serious look at how a big data strategy impacts your customer retention strategy? Do you have a big data strategy that’s focused on customer retention? Receive new posts on customer retention, tech workforce hiring strategy and team collaboration. However, it is time we have that chat. mean “Now!”

Capital Equipment Customer Retention Strategy leverages IT Alliances

Babette Ten Haken

Smart capital equipment customer retention strategy leverages collaborative alliances within a smarter IT organization. smart capital equipment customer retention strategy is “Always On” and always focused on “What’s Next?” Traditionally, capital equipment manufacturers leverage a customer retention strategy targeting equipment maintenance. That seems like a long time.

Customer Retention Sales Strategy is more than making Your Numbers

Babette Ten Haken

Develop a solid customer retention sales strategy. Customer retention sales strategy may be the farthest thing from your current new business acquisition activities. The primary activities of sales activities focus on customer acquisition, not customer retention. Customer retention sales strategy develops a translational story with that customer. For yourself. Period.

Proactive Customer Retention Strategy captures Voice of the Customer

Babette Ten Haken

Is your organization leveraging a proactive customer retention strategy or reacting to customer “surprises?”. First of all, create a proactive customer retention strategy in order to leverage execution of that strategy. What does your current customer retention strategy “look” like, from a boots on the ground perspective? The problem has been festering for a while. Wikipedia.

Gaining BuyIn for an Industrial IoT Customer Retention Strategy

Babette Ten Haken

Companies wrestle with the impact of an IIoT customer success and Industrial IoT customer retention strategy. They have their hands full executing their current customer retention strategy. Capitalizing on the opportunity to demonstrate even greater value in software and hardware offerings becomes key for an IIoT customer retention strategy. This is the Future of Work.

Upgrade Your Customer Retention DNA Already, Will You?

Babette Ten Haken

Customer Retention DNA is challenged by new ideas, new scenarios, and new marketplaces. Perhaps the biggest challenge to yesterday’s customer retention strategy is the Internet of Things (IoT). Currently, customer retention DNA lags behind the unrelenting pace of tech advances of the IoT. Is this approach part of your current customer retention strategy?

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

Most experts agree that it can cost many times more to acquire a new customer than it does to retain an existing one, and a Bain & Company study indicated that increasing customer retention by 5 percent increases profits by 25 to 95 percent. Here are three strategies you should be focusing on that can improve customer experience to increase both acquisition and retention.

Leverage Team Masters for Customer Retention

Babette Ten Haken

These Masters are valuable components of customer experience, customer success and customer retention. Do you include team Masters within your customer retention strategy? Identifying critical-to-outcome team Masters are the secret sauce of a solid customer retention strategy. Babette Ten Haken is a writes,   speaks   and coaches about customer success for customer retention.

The Two Sided Sword of Employee Retention

Increase Sales

Yesterday I came across this unattributed remark as I seeking quotes on employee retention including team building and human resources: “A company is known by the people it keeps.” Many states have best places to work for as well as national surveys that suggest what organizations handle employee retention very well. Employee retention for business leadership is all about what I call the 7 Rs: Right people in the. Business Leadership customer loyalty employee retention employee turnover engaged workforce high performing culture right people in the right seats

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Software Business Blog

The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. This will reduce involuntary churn, increase your customer retention rates, and improve the satisfaction of both new and existing users of your software. Does your company use any of these tested strategies to increase customer retention? Tested Tactics.

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Retention Enhancements

Software Business Blog

Automate Customer Acquisition and Retention. Avangate offers a range of solutions to boost your conversion rate, created with retention in mind at every stage of the commerce lifecycle. With the built-in Account Updater Services, Avangate proactively updates cards for subscription customers prior to expiration – increasing retention by 10%-40%. Grow with the Power of Data.

Why 80 Percent of Companies Lose at Customer Retention

Score More Sales

The post Why 80 Percent of Companies Lose at Customer Retention appeared first on Score More Sales. Every day you can see examples of how big brands and small brands are blowing it when it comes to getting new customers and then retaining them. Just go in to a retailer in a mall or in a big box store somewhere and try to have a really great interaction with an employee. Ask Your Customers.

Post Sale Team VoC and IoT Customer Retention

Babette Ten Haken

Post Sale Team VoC strategy (Voice of the Customer) is critical to IoT (Internet of Things) customer retention. Post sale VoC team strategy creates value for customers by offering triage while executing your organization’s customer retention strategy. That is customer retention strategy in my Playbook. Think about it. These teams have hybridized skills.

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Software Business Blog

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. Offer discounts at the moment when subscribers attempt to cancel the auto-renewal to increase your retention rate, along with the all-important customer lifetime value metric. Abandoned cart recovery. Best practice.

Time for a Customer Retention Upgrade to your Business Strategy?

Babette Ten Haken

Is it time to conduct a customer retention upgrade to your business strategy? Do you react to or anticipate customer retention issues? customer retention upgrade pokes holes in Us versus Them  silos. The Others are your customer retention superstars. First of all, a customer retention upgrade is a key component of an enlightened sales strategy.

Podcast: A Sales Reorg with 99% Customer Retention & 5% Rep Turnover

Sales Benchmark Index

Dan Perry recently interviewed Matt Boice, Vice President of Sales Ops at TEN. The Enthusiast Network, founded in 1948, is a media company with the largest concentration of males between 18-34 within the automotive and outdoor adventure market. TEN has been on a tear lately growing their social followers 512% since 2013 sitting now at 74 million.

How to Enhance Your Client Retention Success

Sell More and Work Less

Do you ever feel as though you’re not doing quite enough for your clients? You’ve delivered everything that you promised to deliver, and the client seems to be happy with the services and products you have provided them. Sales Coaching Millennial Sales Talent motivating employees optimizing sales Pipeline Management sales quota sales success selling The Sales Leader

How to Use Business Reviews to Increase SaaS Customer Retention

The Sales Insider

Retention is one of the main challenges tech companies face. Selling Strategy Account Management saas business reviews saas customer retention Keeping customers after their initial contract ends can be difficult if decision makers do not clearly see the value in using your product. That’s why SaaS companies need good account Read more.

Customer Retention, Different Approaches

Partners in Excellence

Customer retention is a critical issue.  But it seems companies take two different approaches to customer retention. Then there are those that take a different approach to customer retention.  They realize all the “legalese” will keep a customer if they are truly unhappy and that punitive terms are not a customer retention strategy.  ” .

The Truth Behind Why Your Best Sales Reps Leave

Sales Benchmark Index

Article Corporate Strategy Sales Strategy exit interview retain sales talent sales exit interview sales talent talent retention why top reps leave

4 Tips to Increase Retention and Drive Upsell

Microsoft Dynamics

The bottom line is, if you’re serious about customer retention you need the data, analytics, and drive to stand out from the crowd. Brand switching is up 29 percent since 2010, and poor customer service is to blame. In the US alone, customers are taking $1.6 trillion in revenue with them as they swap from brand ‘A’ to brand ‘B’. Identify your at-risk customers. Change their minds. Reach out.

Improving Your Customer/Client Retention – Video Blog

MTD Sales Training

Customer/Client Retention building a loyal client base client retention customer retentionAs a sales person, I’m sure you are aware how important it is to develop a loyal client base as this will provide a great level of security for your business through the down periods that all. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Customer Retention, Whose Job Is It Anyway?

Partners in Excellence

I wrote, Customer Retention-Different Approaches , the other day.  It stimulated a lot of discussions.  One of the most interesting was with my friend Brian MacIver.  He reminded me of the terrible difficulty sales people have in retaining and growing business with existing customers, as well as the absence of customer retention strategies in many organizations. Sales is tough enough. 

Proactively Retaining Customers leverages an Attitude of Gratitude

Babette Ten Haken

Evaluate whether you are reacting to negative customer experiences as a viable customer retention strategy. Developing an Attitude of Gratitude is a must for both your sales team and your customer retention team. Empower your sales and customer retention teams to create “customer exclusives”, rebates, special offers and informational seminars for clientele. Reap the benefits.

The 3 Main Components That Drive Customer Loyalty

MTD Sales Training

Customer/Client Retention client retention customer loyaltyMost companies agree that loyal customers are the lifeblood of their business. Clients who return continuously to restock or re-purchase make it easy for companies to provide service and back-up. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].