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3 Sales Tips from an Engineer Turned Saleswoman

No More Cold Calling

What do women in sales and engineers have in common? An engineer who sells? She is off-the-charts bright, with degrees in both statistics and physics, so engineering was a natural career choice. Every year or two, she switched roles—from product development, to test engineering, to design. Engineers look for solutions to problems. Engineers see patterns.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty. This tool shows you how a search engine sees your site. Site speed does play a role in search engine rankings, so you’ll want to double check the speed of your site with GTmetrix. SEO/SEM search engine optimization

An Engineer and a Sales Rep Walk Into a Bar…

Smart Selling Tools

Quick, how many jokes can you think of about engineers and salespeople? We all know that engineers have certain, ahem, personality traits. ” Jokes aside, it’s those special traits that make for great engineers and great salespeople. What we need is an “Engineers are from Venus, Salespeople are from Mars” book to help us understand each other better.

Small Business Saturday Is America’s Economic Engine

Increase Sales

Small Business Saturday is indeed American’s economic engine. Outside of the industrial revolution which gave birth to big business, small businesses have always been the economic engine. Today’s American economy is driven by small business and today, the Saturday after Thanksgiving, is dedicated as Small Business Saturday. Small businesses reaped $5.7 billion in 2013.

What's Fueling Your Leadership Engine?

Increase Sales

Remember the story about the Little Engine?  Would you believe this story can be directly applied to fueling your own leadership engine? Each of us as leaders are our own little engine. What fuels our leadership engine is our emotions, our experiences and our expectations.  Business Leadership forward thinking leadership leadership engine self determination

4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. With these 4 steps, your search engine marketing campaigns will be more prepared for the holidays than ever. October marks the beginning of holiday season for many businesses.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. The post 8 Search Engine Optimization Tips Everyone Should Know appeared first on VR Marketing Blog.

Sunday Morning Blog: Sales Aerobics for Engineers

A Sales Guy

Sales Aerobics for Engineers is a great resource for anyone, not just engineers, who wants to understand the selling world better. Sales Aerobics for Engineers is a practical blog tackling real world sales and business issues. If you’re a sales engineer, a technical sales person, a technical start-up CEO or founder Babette has you covered.

100 Free Search Engine Optimization Tools for Your Biz

Vertical Response

We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). Grab our free Beginner’s Guide to Search Engine Optimization for more helpful SEO info and sink your teeth into this tasty infographic. The post 100 Free Search Engine Optimization Tools for Your Biz appeared first on VR Marketing Blog.

Predictive Analytics as an Engine of Research and Development with New Product Launches

Sales and Marketing

Issue Date: 2015-08-07. Author: Lana Klein. Teaser: Innovation is the driving force of growth, but many new product ideas fail in the marketplace, leaving a trail of wasted time and resources. Sometimes the product idea is good but is poorly communicated. Sometimes, the idea is not that good from the start or lacks proper validation before a go-to-market strategy is crafted. read more

5 Search Engine Marketing Tips to Compete with the Big Guys

Vertical Response

We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. 1. Google is often times the most expensive search engine and rightly so because it gets the most traffic, but there our other more cost effective and less competitive search engines. Keyword Selection. This is an excellent way to reduce wasted spend. 2.

The Potential Engine (A Note to Sales Leadership)

The Sales Blog

The Potential Engine (A Note to Sales Leadership) is a post from: The Sales Blog | S. sales organization is an engine. Your job in leadership is to get the very highest performance from that engine. But the real question is, “Are you getting the most from the engine? Sales Leadership b2b Engine goals leadership sales Sales Organization success Anthony Iannarino.

What Is The Engine That Drives Prosperity…And Why?

Bob Burg's Blog

Entrepreneurship is the engine that drives the economy and resulting overall prosperity. What is the gunk that slows up the engine? I must admit annoyance when hearing politicians campaign on how they will create jobs. The reason is because politicians cannot create jobs. Government cannot create jobs (at least not value-based). But they themselves are not the job creators.

Tune up Your Efficiency Engine: The Big Five Health Factors for Leaders

The Productivity Pro

Good health doesn’t automatically produce productivity for leaders, but it prepares you for it. You can’t do your best work when you feel bad. You’ve noticed how sluggishly your brain works after a poor night’s sleep or a missed meal, how distracting a growly stomach can be, and how low self-esteem can create nagging anxiety. find these five most im¬portant to me: 1. Sleep.

Sales Is the Engine

The Sales Blog

Sales Is the Engine is a post from: The Sales Blog | S. The sales department is clearly the engine. The operations department does the real work, and the operations department is the engine. The finance department is the engine. The accounting department is the engine. Research and development is the engine. Marketing is the engine? Procurement and supply chain management is the engine. The Engine. The business itself is the engine. The secret to explosive growth  is the whole engine working properly. Ideas? Questions.

Deploy Your Customer Retention Game Plan

Babette Ten Haken

Subscribe to the Sales Aerobics for Engineers® Blog via the red Never Miss An Article box. She serves manufacturing, IT and engineering intensive companies. CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY ENTREPRENEURS & STARTUPS LEADERSHIP SALES ENGINEERING COLLABORATION TECH WORKFORCE HR STRATEGY client success customer retention customer retention game plan

Become IoT Sales Savvy to retain IoT Customers

Babette Ten Haken

Collaborate with the technical and engineering folks to creating innovative customer solutions. Bring along members of your internal tech and engineering teams. There is a gold mine of unidentified opportunities that only your technical and engineering collaborators can identify. Your prospective customer has already met your technical and engineering support team.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Blog

Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. Since that time, 23,000 engineering professionals have spent approximately 14 minutes with the game every time they visit the site. Engineering recruits from more than 600 universities and colleges nationwide. Recruit future engineers (there is a dearth in the manufacturing industry). Derkosh describes Siemens as a company with a strong engineering heritage. Web/Tech Engineering Gamification lead generation social mediaAnd it’s filling the sales pipeline in the process.

Top 5 SEO tips for landing page optimization

Salesfusion

Best Practices Marketing Automation Uncategorized search engine optimization The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

Team Shadowing promotes Communication and Collaboration

Babette Ten Haken

Subscribe to the Sales Aerobics for Engineers® Blog via the red Never Miss An Article box. She traverses the interface between human capital strategy for hiring, developing and implementing teams of collaborative technical, engineering, sales and business professionals. Team shadowing is fun! Most of the time, it is revelatory. They look, see and speak outside of their comfort levels.

Top 5 SEO tips for landing page optimization

Salesfusion

Best Practices Marketing Automation Uncategorized search engine optimization The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

Smart Manufacturing Plant Strategy tests Organizational Dynamics

Babette Ten Haken

The IT department’s focus is packaging IT platforms and applications into formats which are easily deployable within, adaptable to, and readily understood by operators, managers and process engineers on the plant floor. She serves manufacturing, IT and engineering intensive companies. A smart manufacturing plant strategy tests organizational dynamics. Is this mandate even possible?

Affiliates – Start Your Engines

Software Business Blog

Avangate is proud to launch its 2012 line of contests for affiliates that generate sales. Software is a great niche to promote as an affiliate, no doubt about that: big commissions, instant gratification for customers, easy to test & promote. But here’s another reason you may want to grow your sales through the Avangate Affiliate Network: we’re offering $8,000 worth of prizes for both our existing affiliates and the new affiliates that will join us into promoting software online. Cash prize of $1,000. iPad3 4G 64GB worth of $829. 5 x iPad3 4G 16 GB worth of $629 each.

Are you Guilty of Customer Inexperience?

Babette Ten Haken

Other times the largest accounts represent hundreds of smaller projects created for folks with big egos who take up valuable sales, engineering and service time. She traverses the interface between human capital strategy for hiring, developing and implementing teams of collaborative technical, engineering, sales and business professionals. Customer inexperience happens. Not only that.

Leverage Data Science for IoT Digital Transformation

Babette Ten Haken

The platform increases speed and ease of collaboration with doctors, plant engineers and other teams throughout the enterprise. She serves manufacturing, IT and engineering intensive companies. CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY ENTREPRENEURS & STARTUPS LEADERSHIP SALES ENGINEERING COLLABORATION TECH WORKFORCE HR STRATEGY big data big data analytics platforms data science digital transformation IoT open source Platform as a Service (PaaS) Predix TAP Trusted Analytics PlatformMake data scientists your go-to resources for IoT insight.

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IoT Collaboration Action Items! Blog Roundup 2016

Babette Ten Haken

Throughout 2016, I offer a monthly blog post roundup of featured posts from the award-winning Sales Aerobics for Engineers® blog. Subscribe to the Sales Aerobics for Engineers® Blog via the red Never Miss An Article box. She serves manufacturing- and engineering- intensive companies, catalyzing teams to create enduring business outcomes. Ponder your IoT collaboration skills.

Dealing with Toxic Clients

Babette Ten Haken

You work for a sales, engineering or software team. She is the Founder and President of Sales Aerobics for Engineers®, LLC. Babette has CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY LEADERSHIP SALES ENGINEERING COLLABORATION toxic client toxic clientsI have dealt with more than a few toxic clients. Have you? ”  But it isn’t. You are a fixer.

SEO Tips for 2015

Vertical Response

Get your business found by search engines and potential customers in the new year. In this two minute video, our Search Engine Optimization manager, Chipper, provides SEO tips for the New Year, including the importance of mobile, and search engines such as Bing and Yahoo! All rights reserved. The post SEO Tips for 2015 appeared first on VerticalResponse Blog.

Customers Expect Better and Better Customer Experience

Babette Ten Haken

She serves manufacturing, IT and engineering intensive companies. CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY ENTREPRENEURS & STARTUPS LEADERSHIP SALES ENGINEERING COLLABORATION TECH WORKFORCE HR STRATEGY better and better customer experience customer experience customers end user journey industrial internet of things Internet of Things IoT manufacturing

Always Time for a Customer Retention Pulse Check!

Babette Ten Haken

Subscribe to the Sales Aerobics for Engineers® Blog via the red Never Miss an Article box. She traverses the interface between human capital strategy for hiring, developing and implementing teams of collaborative technical, engineering, sales and business professionals. Take a customer retention pulse check. Continuously. Throughout the year. That is a best practice. Hmmm?????

Why Tactical Business FireFighting Syndrome stifles Growth

Babette Ten Haken

But empowering employees to learn the difference between engineering a fake crisis and becoming more proactive in identifying the potential for a real one. She serves manufacturing, IT and engineering intensive companies. Tactical business firefighting syndrome is a common denominator across many of the small to mid-size businesses (SMB) I work with. Right? Well, yes and no. Period.

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Top 5 SEO tips for landing page optimization

Salesfusion

Best Practices Marketing Automation Uncategorized Search Engine Optimization The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

Make Data Scientists Your New Best Friends

Babette Ten Haken

It pulls together theories, processes and people knowledgeable about statistics, mathematics, physics, information science, engineering, machine learning, you name it. coaxed and cajoled you to at least have a cup of coffee with one of Them : the engineering, finance, IT folks within your organization. She serves manufacturing, IT and engineering intensive companies. Data scientists are my new best friends. strongly suggest they become yours, as well. Data science is an interdisciplinary field. Got a data scientist lurking around your own organization? You know Them.

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The CIO IoT Journey leverages Cultural Buy-In

Babette Ten Haken

She traverses the interface between human capital strategy for hiring, developing and implementing teams of collaborative technical, engineering, sales and business professionals. She serves manufacturing- and engineering- intensive companies, catalyzing teams to create enduring business outcomes. As a result, the CIO is the catalyst of CEO-supported enterprise IoT vision.

Client Side Experience of Customer Retention Efforts

Babette Ten Haken

Babette Ten Haken is the Founder and President of Sales Aerobics for Engineers®, LLC. She has CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY ENTREPRENEURS & STARTUPS SALES ENGINEERING COLLABORATION client side experience customer retention customer retention strategy customersConsider the quality of client side experience for your customer retention efforts.

Customer Fade-away and Lost Sales Opportunities

Babette Ten Haken

She serves manufacturing, IT and engineering intensive companies. CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY ENTREPRENEURS & STARTUPS LEADERSHIP SALES ENGINEERING COLLABORATION TECH WORKFORCE HR STRATEGY always-on customer experience customer experience customer experience strategy fade-away customers former customers salesCustomer Fade-away happens. forgot.

Communication Dysfunction impacts Customer Success

Babette Ten Haken

Communication dysfunction between sales and engineering professionals negatively impacts professional success. Let’s explore how to exorcise sales and engineering communication dysfunction from your own business equation. The folks you work with are business, technology, engineering, finance, legal, sales and marketing folks, for starters. How does this happen?

Slaughterhouse Questions and Customer Discovery

Babette Ten Haken

For many of the sales people reading this blog, these decision makers tend to be engineers and technical folks who have their own language and logic process. She serves manufacturing, IT and engineering intensive companies. Slaughterhouse questions might not sound like much, initially. traveled the country co-selling with local sales teams. I was somewhere in Oklahoma. How about you?

Why your Upselling Strategy does not make sense

Babette Ten Haken

She serves manufacturing- and engineering- intensive companies, focusing teams on creating enduring business outcomes. CROSS FUNCTIONAL COLLABORATION CUSTOMER RETENTION SALES STRATEGY SALES ENGINEERING COLLABORATION Buyers upselling upselling strategyUpselling strategy involves a technique used in sales for convincing the customer to increase the size of their original purchase.

How do you connect Customer Lifecycle to Customer Success?

Babette Ten Haken

Instead the contract is sent to the Office of Project Management, where it is scored by engineering management and prioritized. Instead the engineering team rejects the design specifications as inconsistent and error-ridden and directly contacts the customers with feedback that execution of the contract is not possible. Where does customer success enter into this sales equation? Usually