Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.
The ROI Guy
DECEMBER 14, 2005
For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting higher end needs of home, transportation, careers, vacations, hobbies and spiritual fulfillment. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.
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