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TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator

Sales Evangelist

Tim did research with Dan Ariely from Duke University, the author of the book called Predictably Irrational. SalesTruths The pinnacle of happiness There’s research that says $70,000 is what it takes for a person to be happy and above that, happiness flattens out. Merchandise and trips have a luxury component.