4 Reasons Why CMO’s Should Care About Buyer Personas Today
SBI Growth
AUGUST 31, 2012
(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). If we hadn’t validated how buyers think and would respond, which we found out they wouldn’t positively, it would have been $3 million disappearing in a black hole.”. What do you do?
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