4 Reasons Why CMO’s Should Care About Buyer Personas Today
SBI Growth
AUGUST 31, 2012
(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Document the customer and make them a reality.
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