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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. What does the customer need to be successful?

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The ultimate sales guide to setting and discussing pricing

OnePageCRM

But if you’re competing on the basis of having the lowest price, you’ll always be running on slim margins, putting pressure on the entire supply chain and putting your product (and your customers’ success) at risk. Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Bundle tools that increase customer success.

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Pricing Strategies for Your Product or Service [Ultimate guide]

OnePageCRM

But if you’re competing on the basis of having the lowest price, you’ll always be running on slim margins, putting pressure on the entire supply chain and putting your product (and your customers’ success) at risk. Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Bundle tools that increase customer success.