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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Study 53
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Jonathan Farrington's Blog ? 2012 ? The Economy, Your Business.

Jonathan Farrington

Most people will no doubt discuss what changes they think will take place in the sales space in the coming year, and in fact I have some very definite views myself – which may surprise, if not shock many of you, after all I do apparently have a reputation as being controversial, which I need to live up to! currently forecast. Comments RSS.