Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
The ROI Guy
SEPTEMBER 28, 2010
HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.
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