The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
The value your product brings should solve the pain, not act as a vitamin. Here's a fill-in-the-blank chart you can use to create a value matrix: Persona Name Pain Points Product Value Message Example Eddy A process he uses costs too much time and money The service costs less time and money.
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