2012 B2C Channels Lead Nurturing 
Zoominfo
AUGUST 9, 2018
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).
Hubspot Sales
AUGUST 21, 2023
You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.
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