The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
There are generally four go-to-market sales strategies — each one catering to a different product and business model. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. This works best for simple products with a low-cost point and high volume of sales.
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