2012 Channels Decision Maker Demand Generation 
Hubspot Sales
AUGUST 21, 2023
According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.
Highspot
SEPTEMBER 30, 2020
How it works: With this methodology, salespeople should focus on connecting buyers with relevant content and continually engaging them via a number of channels, such as social media or in-person events. What it is: MEDDIC is an acronym that stands for Metrics, Economic Buyer, Decisions Criteria, Decision Process, Identify Pain, Champion.
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