2012, Channels, Demand Generation and Segment

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

AUGUST 21, 2023

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

Paid Content

Paid Content Top of Funnel Lead Rank Webinar Metrics

The Ultimate Guide to Choosing a Winning Sales Methodology

Highspot

SEPTEMBER 30, 2020

How it works: With this methodology, salespeople should focus on connecting buyers with relevant content and continually engaging them via a number of channels, such as social media or in-person events. What it is: SNAP Selling was invented by Jill Konrath in 2012. It’s characterized by an intense focus on lead qualification.

Sales Methodology

Sales Methodology Sales Qualified Lead Scale Top of Funnel

Sales Pro Central

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

The Ultimate Guide to Choosing a Winning Sales Methodology

Webinars

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