The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Evaluation: The decision-makers in the organization weigh the cost of the product to the results they achieved during the business case. The sales cycle ranges between a few weeks and a few months.
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