The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Via Via is a ridesharing platform that was founded in 2012 when Uber was still relatively unknown. While Uber has bypassed Via in popularity and product usage, Via has effectively carved a niche in the transportation technology space. So why would Microsoft launch its line of computers and tablets if its software is ubiquitous?
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