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Heavy Hitter Sales Blog: End the Sales & Marketing War-Harvard.

HeavyHitter Sales

Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. February 2012. January 2012. Recent Posts. A Salespersons Most Important Competitive Weapon. Categories.

Marketing 113
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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. A developed quality lead sets the stage for relationship selling, lead nurturing and prospect development.