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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? How does a sales organization reconcile all of the options? Once these are in place, telemarketing is the obvious channel for ongoing correspondence.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Melissa Murillo. Alicia Berruti.

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