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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. ” Aletta Noujaim.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sharing best practices in sales and sales management www.salesassociation.org. From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale. Some are taking a more comprehensive approach using tools like Marketo and Eloqua.