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Why Your Business Needs Great CRM

SugarCRM

Rebecca Wetteman, VP of Research at Nucleus Research , even says: “It’s less important that you have a 360-degree view of the customer and more important that the customer has a 360-degree view of you,” […] “Whether they touch sales, marketing, or service, customers need to get the same answer, the same tone, the same interaction.”.

CRM 38