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15 best cold calling books to take your sales team to new levels

Close.io

Whether you’re a sales professional that likes reading or doesn’t, you’ll find fresh frameworks and tons of insights in the book. Who should read this : Inside sales reps will find a lot of high-value advice for smarter cold calling and actionable techniques for tackling specific sales challenges. Fanatical Prospecting.

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2017 - “The Year of Value”

The ROI Guy

Based on independent research from MHI Global / CSO Insights, taking your value marketing and selling to the next level can: Reduce the number of deals ending in “No Decision” by 30% Improve win rates to 51% (a 40% improvement) Boost the number of sales reps meeting / beating quota to 69% and increasing the average annual revenue attainment to 87%.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Dear Social Seller of 2015, Now that I've got your attention I must warn you. Any advanced selling system is based on the fundamentals however you have to leverage a process and acknowledge the nurturing required for an effective sales cycle to happen in social environs over time. A one size fits all approach simply won't work.

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4 Data-Driven Sales Prospecting Tips

Hubspot Sales

Ninety-five percent of buyers chose a solution from a company that “provided them with ample content to help navigate through each stage of the buying process,” DemandGen Report discovered in a study. As a content marketer, I’m a little biased here. But I do believe having ample content is important to the sales process.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

I've opined ad nauseam about the power of content marketing to create an octopus's garden to attract whales and that's an ongoing Challenge endeavor that Marketing and B2B salespeople should undertake together but that does not forego, the proactive whale hunting mentality each day. Is the engine full of sawdust?

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Flip the script.