2016 Channels Demand Generation Exact 
Highspot
AUGUST 18, 2020
This is the key to its success, making it an invaluable strategy for marketers searching for ways to engage customers using digital channels. The CMI/Ion Interactive study indicates this format had the highest growth in usage from 2016 to 2017. In this way, interactive content encourages engagement from the start.
Sales Hacker
OCTOBER 7, 2021
Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. There’s no need to emulate stereotypes of sellers or to use the exact words and tactics of your sales manager or colleagues. Melissa Murillo. Alicia Berruti.
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