SBI

OCTOBER 12, 2017

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” But, it’s a big change that nets even bigger results.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Pointclear

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100

Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100

SalesLoft

MARCH 9, 2016

Welcome to Day 2 Rainmaker 2016! And this morning, the energy is no different. In our organization, the Outbound SDR team reports to the Director of Sales Development, and the Inbound SDR team reports to the VP of Marketing and Demand Generation. The rise of the Sales Development Cloud is officially here. 39% Inbound.

Top of Funnel 52

Top of Funnel Outbound Inbound Demand Generation Agencies 52

Sales Hacker

OCTOBER 7, 2021

That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. It drives me and gives me the necessary energy to want to improve and succeed. Remember, your energy is contagious.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130