ACT Channels Construction Demand Generation 
Highspot
SEPTEMBER 30, 2020
How it works: With this methodology, salespeople should focus on connecting buyers with relevant content and continually engaging them via a number of channels, such as social media or in-person events. This is achieved by creating constructive tension — or by challenging the status quo — in order to make the cost of doing nothing clear.
Sales Hacker
OCTOBER 7, 2021
Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Heck, stand at the head of it. Never believe that doubting yourself is a bad thing. Doubt is a part of life. Be yourself!
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