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18 essential sales KPIs: What to measure and how to track everything

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If your campaign costs $15 per lead and results in a sale of a $20+/month product, you’ve got a winner. Now, let’s say you’re a SaaS company with an inside sales team and an average conversion time of 60 days. Specific job roles aren’t the only factor when it comes to how to set KPIs for your sales team.