Costello

JANUARY 9, 2019

When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”. As we expected the most popular framework amongst marketing agencies was the Goals, Plans, Challenges, Timeline (GPCT) framework.

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111

Anthony Iannarino

SEPTEMBER 9, 2019

He was a marketing professor there and he said, “People don’t buy drills, they buy holes. Anthony: I’ve written about this on the blog. So you come in and you start talking about these are the things that we’re observing happening in the market right now. And I love this quote from Theodore Levitt from Harvard Business School.

Lead Rank 72

Lead Rank Lead Scoring Trends Call-back 72

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130