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4 Points of Failure in the Typical Customer Acquisition Funnel

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Even though this may seem like the most basic characteristic of a lead generation or outreach program, you would be surprised how many businesses struggle when it comes to identifying and quantifying their most relevant buying demographics. It is also equally important to measure the success of lead generation.

article thumbnail

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

Even though this may seem like the most basic characteristic of a lead generation or outreach program, you would be surprised how many businesses struggle when it comes to identifying and quantifying their most relevant buying demographics. It is also equally important to measure the success of lead generation.