Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own
Openview
MARCH 15, 2019
Brands including HubSpot, Atlassian, Slack, Xero, Zendesk and Klaviyo use a variety of partner programs and other tactics to expand into new markets, scale their sales efforts and take advantage of partners’ existing connections and credibility. Extra Incentives. Channel Sales versus Direct Sales – The Good and the Bad.
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