Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix
SBI
JULY 21, 2020
Q: What are some good resources if someone wanted to learn what questions to ask, what others are doing, or factors related to sales transformation? I would boldly state that many in sales think of marketing as an event and advertising department. We do not have enough understanding of how sales and marketing can work better together.
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