The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why
Hubspot Sales
AUGUST 8, 2019
Cost of customer acquisition (CAC) is the average amount of sales and marketing expenses required to acquire one new customer. Sales and business development. Paid advertising. Segment your customers, then look at average LTV. You can also look at sales KPIs by the type of team you have — here are some examples: 1.
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