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How to Check the ROI of Your ABM Strategy

Sales Hacker

Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. Marketo Engage.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I’ve spent 10 years in various Sales and Sales Management roles, both in Paris and London. I currently manage a team of 15 SDRs in 5 locations. With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge.

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