Here’s Where Your GTM Strategy Is Failing
Zoominfo
SEPTEMBER 23, 2020
So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. Their Director of Sales, Zac Cooper explains the importance of refining ICPs for a successful GTM motion. “At Let’s review.
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