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How to Implement Effective Account-Based Marketing Strategies with Auseh Britt

Sales Hacker

I went to work for the Florida Department of Transportation. I went to a digital publication media company called Questex that led me to Logi Analytics, my first foray into account based marketing. Auseh Britt: You need to be metrics-driven and analytical, but you also have the opportunity to be very creative.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Are you highly analytical and curious by nature? I’m fascinated by the art and science of it, but my passion is making an impact on workplace diversity, equity, and inclusion (DEI), and sales is simply the mode of transportation I’ve chosen to help me get there. No two people sell in the same way. Are you a people person?

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