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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

And I knew him because he started Aprimo and was the CEO of there. And then part of the reason we shifted to product-led growth is, we were starting to realize there’s a ton of people outside of the upper, mid-market enterprise space that could use our product now at a price point that was affordable. So I took the coffee.