PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox
Sales Hacker
MARCH 9, 2021
And I knew him because he started Aprimo and was the CEO of there. But now, our product lead is our funnel. But we’re also starting to feed them this funnel of ideal customer profile accounts that are coming in through product lead that can either convert in the product directly or can be assisted by a member of our sales team.
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