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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

And I knew him because he started Aprimo and was the CEO of there. Those leads don’t say anything about intent. Fundamentally the insight that she shares, which is that we’re all consumers at heart. One of them was Bill Godfrey, one of the founders of Lumavate. So I took the coffee. What We Learned.