Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
Sales Hacker
AUGUST 16, 2019
With more buyers involved in decisions, less desire to talk to salespeople, and more anonymous research, it is wreaking havoc on our existing systems built for leads (one person) and known activity. . And it’s getting worse. . In fact, according to Forrester , only 12 percent of B2B sales and marketing teams have confidence in their data.
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