article thumbnail

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

If you missed episode 150 check it out here: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer. Subscribe to the Sales Hacker Podcast. How to shift from marketing to sales without losing steam [14:11]. The great reset: From sales-led to product-growth orientation [19:11]. powered by Sounder.

article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. 12 percent!! .